Online retailer

For online retailers, performance marketing is the most important growth channel. To scale successfully, you need to know exactly where your budget is generating real revenue — and where it isn't. Due to tracking limits such as iOS 14.5, cookie rejections and fragmented platform data, however, many online retailers lack the necessary transparency. Tracify ensures precise multichannel tracking and real attributionso that you Avoid opportunity costs And your Use marketing budget as efficiently as possible.

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Thousands of performance
marketers rely on Tracify's data!

Complete and reliable data

through Tracify's patented AI tracking technology, for maximum transparency despite tracking limits.

Holistic multi-channel tracking & true attribution

to use budgets specifically where there is the greatest impact.

Simple workflows with a central database

so that all stakeholders work with the same truth.

Over 1000+ Managed Accounts

Why Tracify is worthwhile from day one

Increase your marketing efficiency by at least 20%, through better transparency and well-founded decisions about what really performs — and what only burns up budget.
‍
Scale your marketing profitably and sustainablyby shifting budgets specifically to channels and campaigns that deliver real impact.
‍
Reduce reporting and reconciliation time by up to 70%, thanks to clear dashboards, a central database and optimized workflows.

functions

The most important functions for online retailers

AI Tracking Toolkit — complete data despite tracking limits

Tracify's own AI Tracking Toolkit ensures accurate and complete tracking — regardless of iOS 14.5, cookies, or platform restrictions.

AI attribution — real incrementality instead of rigid models

Each customer journey is assessed individually.  This way, you know exactly which touchpoints are really driving sales — automatically and without attribution chaos.

Multi-channel tracking & holistic attribution

All relevant channels are recorded centrally and brought together in a joint customer journey. For a real understanding of channel interaction and performance.

Marketing Overview Dashboard

Up-to-date overview of spend, performance, efficiency and profitability of all channels — in one central view.

Channel Deep Dives

Deep analyses per channel with advanced KPIs for precise optimization at campaign, ad set and ad levels.

Chrome extension in Ad Manager

View Tracify data directly in Meta, Google & TikTok — including real-time data, new customer performance, and flexible attribution.

Customer Journey Dashboard

Understand channel roles, conversion paths, journey lengths, and touchpoints — for better funnel strategies and more efficient budget allocation.

Creative Analysis Dashboard

Visually compare creatives, identify trends, ad fatigue, and winning patterns — for better creative strategies.

New vs. Returning Customer Analysis

Consistently target your marketing to new customers and identify which campaigns generate real growth.

Profit & Loss Dashboard

Daily, weekly and monthly overview of contribution margins and cost structure — for real economic management of your marketing.

Effortless data transfer

Seamlessly export your store's data on a schedule that meets your operational requirements. Wether regardless of iOS limits, cookie rejections, or platform distortions.

With our own AI tracking technology, you finally see what's really happening and hit Decisions based on real performance instead of incomplete estimates.

Multichannel understanding

Real multi-channel efficiency across the entire customer journey. All relevant channels are centrally tracked and brought together in a holistic attribution. 

That's how you understand the Your customer's complete journey — from initial interaction to conversion — and clearly recognizes which measures are driving sales and which are burning budgets.

Simplicity through AI attribution

Maximum simplicity with maximum incrementality. Instead of working with rigid models such as First Click or Last Click, Tracify's AI assesses every customer journey individually. 

Each touchpoint receives exactly the value that it actually contributed to the purchase — automatically, precisely and without complexity.

The result: clear decisions, higher efficiency and no more attribution discussions.

Data right where decisions are made

All relevant insights right where you need them. Whether in intelligent dashboards, directly in Ad Manager via Chrome Extension or in your own data warehouse via webhooks — Tracify brings the most important figures to every workflow.

This results in faster decisions, better analyses and maximum transparency for all stakeholders.

Decisive dashboards
for every use case

Dashboards that provide real insights — not just numbers. From multichannel overviews to customer journey analyses to creative performance dashboards:

Tracify is designed to answer exactly the questions that concern online retailers every day — for better budget management, scaling, and growth.

Premium support as a growth partner

Premium support that really moves your marketing forward. Our team not only provides technical support, but also delivers content input. With excellently rated support services We help you get the most out of your data and continuously improve your marketing. 

Marketing consistently on
Aligning new customer growth

Tracify separates real new customers from existing customers and shows you exactly what Which campaigns, channels and creatives actually attract new customers. In this way, you are no longer steering your marketing towards distorted ROAS figures from existing purchases, but towards sustainable growth.

Less budget in inefficient
Retargeting loops

Identify campaigns that attribute revenue to existing customers without delivering real added value. Use the freed up budget specifically for real new customer acquisition and Increase your incremental turnover sustainably.

100% GDPR compliant
— without sacrificing data quality

Tracify works fully GDPR-compliant and consent-free — without legal risks and without data loss. While classic tools are becoming increasingly inaccurate due to cookie rejections and tracking limits, Tracify continues to deliver complete and reliable performance data. Legal certainty and maximum transparency are not mutually exclusive with Tracify — they go hand in hand.

case studies

These customers rely on market leader tracking

Stay Cold Apparel & Ex Machina

Jonas Bakri Makki

CEO Ex Machina

Quickly create, send, and track invoices in one place, so billing feels smooth and professional without extra admin.

Stay Cold Apparel & Ex Machina

Jonas Bakri Makki

CEO Ex Machina

Stay Cold Apparel & Ex Machina

Jonas Bakri Makki

CEO Ex Machina

Quickly create, send, and track invoices in one place, so billing feels smooth and professional without extra admin.

Stay Cold Apparel & Ex Machina

Jonas Bakri Makki

CEO Ex Machina

Quickly create, send, and track invoices in one place, so billing feels smooth and professional without extra admin.

Stay Cold Apparel & Ex Machina

Jonas Bakri Makki

CEO Ex Machina

Quickly create, send, and track invoices in one place, so billing feels smooth and professional without extra admin.

Stay Cold Apparel & Ex Machina

Jonas Bakri Makki

CEO Ex Machina

Quickly create, send, and track invoices in one place, so billing feels smooth and professional without extra admin.

See all case studies

How SKINBRO scaled a previously “unsuccessful ad” to €85,000 per day.

Valentin Müller

CEO SKINBRO

View case study

85.000€

On one ad per day

Mehr

Transparency after flying blind

Intraday

Scaling with Real-Time Data

How VitaMoment increased its advertising spending to €4,000 per day.

Robert Schäfer

CEO VitamoMent

View case study

Ad Spend

30%

Increased performance

4,000.00€

Advertising spend per day now

How Zahnheld was able to easily scale to a six-figure advertising budget range!

Noel Beck

Head of eCom Zahnheld

View case study

Ad Spend

Better

Understanding the customer journey

Scaled

On multiple six-digit ad spend

How Love & Faith was able to profitably scale by 6 times their revenue within a month with real-time tracking.

Andre Futschik

CEO Love & Faith

View case study

Scaled in one month

7-digit

Turnover

+90%

Data discrepancy identified

How bedrop were able to profitably increase their advertising spending tenfold — from 30,000 to over 300,000 per month!

Florian Bein

Co-Founder bedrop

View case study

10x

Ad Spend

300k

Monthly ad spend

8-digit

Turnover

How nano was able to increase profitability by 23% with Tracify.

Mert Gönensay

Co-Founder Nano

View case study

23%

Profitability

Better

Budget allocation

Increased

Efficiency

How fenou was able to profitably increase its ad budget by 2.5 times to 50,000€ and improve its profitability at the same time!

Nina Schmidt

Co-Founder

View case study

2.5x

Ad Spend

Profitably

ROAS

Boosted

How Duschbrocken cut its CPO by 25% and continued to expand despite inflation!

Johannes Lutz

CEO Duschbrocken

View case study

25%

Reduced CPO

Efficiency when working with agencies

5-10 hours

Manual work saved per week

How Sperling Bags was able to profitably increase its daily Google ad budget by 6 times!

Björn Sperling

CEO Sperling Bags

View case study

Daily advertising spending

+50%

Weekly output of successful creatives

100%

Trust Tracify

How Dogs'n Tiger reduced their costs per order by 20% — through precise analysis of the customer journey!

Mario Sieger

Head of Marketing Dogs'n Tiger

View case study

20%

Lowered CPO

Lowered CAC

100%

Trust Tracify data

How T1TAN is now optimizing new market launches faster and more precisely!

Manuel Meier

CEO T1TAN

View case study

Higher

Budget for new launches

Better

Communication with their agencies

Stopping

Overattribution

Onboarding

Your complex setup —
easy integrated

Tracify is ready to go quickly — with personal support, a clear structure and minimal effort for you. Our experts will guide you through every step and ensure that your tracking is reliable and legally compliant. With 9.8 out of 10 points on OMR Reviews, our support — independently rated — is the industry leader.

Dennis explains our onboarding plan

Onboarding-Plan Zeitachse mit acht Schritten: 1. Begrüßen und Kennenlernen, 2. Zielklärung, 3. Ausbildung und Lernen, 4. Feedback geben, 5. Eingliederung fördern, 6. Verbindung aufbauen, 7. Erfolg messen, 8. Weiterentwicklung unterstützen.

Academy

Standard integrations

For e-commerce & lead generation companies

Thousands of performance marketers are already managing their budgets with Tracify.

Certified Consent free. Made in Germany

Book a demo call now

Zwölf Abzeichen von OMR Reviews, abwechselnd in den Kategorien LEADER und TOP RATED für Marketing Attribution, Web Analytics, Conversion Tracking und Digital Analytics, nummeriert von Q1/24 bis Q4/25.

FAQ

Frequently asked questions

Still have questions?

Contact our support team.

Is there a risk-free trial available?

Yes, we offer a 30-day trial period. During this time, you can see for yourself that Tracify offers the value you're looking for. For more information about the trial period, check out your demo call.

Is Tracify GDPR compliant?

Yes, Tracify is GDPR-compliant. Data protection is an important but also very complex issue. To make a long story short: We anonymize all collected data and host it on servers in Germany.

Why do professional marketers use this tracking/attribution tool?

Traffic platforms aren't honest about their tracking in order to appear more attractive to advertisers. That's why experienced marketers use Tracify to efficiently optimize their budget and avoid being misled.

What is the difference between Tracify and other tracking tools?

We track more precisely than any other tool on the market. You can track across devices, domains, and sessions—and combine multiple channels! Fully GDPR-compliant. You can also see how your customers are behaving across the various channels and where you're best spending your money. There's a reason why many of the most up-and-coming brands in Europe work with us. We encourage you to try it out for yourself!

Can Tracify overattribute?

No, we can't overattribute because we only look at real data and don't model conversions. We also have over 50,000 functions in our code to make sure we don't overattribute.

Do I need a specific tech stack and technical experience?

Our software can be integrated with almost any business system. This also includes customer-specific systems.
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You can find more information on our Integration page (click here)

We provide you with step-by-step video and text instructions for implementation. In addition, our support team will answer all your questions and provide you with active support.