Tracify uses an independently developed AI model, trains on billions of euros in advertising budget and an extremely broad database of real user interactions. Instead of relying on simple rules or models, our AI assesses each customer journey granularly according to the behavior, intensity and relevance of the individual touchpoints.
Feature
AI Attribution
Good decisions can only be made when impact is correctly understood. Tracify's AI Attribution evaluates customer journeys based on real user signals and shows which touchpoints contribute measurably to the conversion — instead of relying on rigid models or blanket weightings.
Thousands of performance
marketers rely on Tracify's data!
marketers rely on Tracify's data!
Over 1000+ Managed Accounts
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Attribution based on individual customer journeys
Each touchpoint is rated in incremental order
Each touchpoint is dynamically weighted according to its actual contribution to the conversion. The AI recognizes which interaction has really helped the user — regardless of position or channel. This creates an attribution that is more profound and precise than any conventional model.
Complex model but easy to use
Instead of manually choosing between attribution models, you get a well-founded evaluation based on real user signals. AI attribution automatically performs the analysis at journey level and provides clear answers to what really works. For control that reduces complexity and maximizes decision security.
Would you like to know more?
Book a demo now!
Book a demo with one of our marketing experts and find out what options are available for your online marketing.
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FAQ
Frequently asked questions
Still have questions?
Contact our support team.
Is there a risk-free trial available?
Yes, we offer a 30-day trial period. During this time, you can see for yourself that Tracify offers the value you're looking for. For more information about the trial period, check out your demo call.
Is Tracify GDPR compliant?
Yes, Tracify is GDPR-compliant. Data protection is an important but also very complex issue. To make a long story short: We anonymize all collected data and host it on servers in Germany.
Why do professional marketers use this tracking/attribution tool?
Traffic platforms aren't honest about their tracking in order to appear more attractive to advertisers. That's why experienced marketers use Tracify to efficiently optimize their budget and avoid being misled.
What is the difference between Tracify and other tracking tools?
We track more precisely than any other tool on the market. You can track across devices, domains, and sessions—and combine multiple channels! Fully GDPR-compliant. You can also see how your customers are behaving across the various channels and where you're best spending your money. There's a reason why many of the most up-and-coming brands in Europe work with us. We encourage you to try it out for yourself!
Can Tracify overattribute?
No, we can't overattribute because we only look at real data and don't model conversions. We also have over 50,000 functions in our code to make sure we don't overattribute.
Do I need a specific tech stack and technical experience?
Our software can be integrated with almost any business system. This also includes customer-specific systems.
You can find more information on our Integration page (click here)
We provide you with step-by-step video and text instructions for implementation. In addition, our support team will answer all your questions and provide you with active support.
