Feature

New vs. Returning Customers

If you want to increase your growth and profits, you need to become more efficient at acquiring new customers. But no channel tells you which campaigns, ad sets, and advertising materials are working for new customers. This is exactly where we differ. Our “New Customers vs. Returners” feature helps you better identify which marketing channels, campaigns, and ads are ideal to get these new customers into your funnel.

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Thousands of performance
marketers rely on Tracify's data!

Over 1000+ Managed Accounts

All vs. New vs. Recurring

Would you like to know what impact your last campaign had on new business?

Simply switch between “New Users,” “Returning Users,” or “New & Returning Users” in our dashboards or Chrome plugin. This can happen at the channel, campaign, ad set, or ad level.

Identify successful advertising motives

Understand which of your ad creatives attract new customers to fill your funnel at or even below your target cost. This will help your media buyers, creative strategists, and copywriters to iterate faster and better!

Optimize based on new customer KPIs

Use the most important KPIs for new customer business and profitable growth:

CAC (Customer Acquisition Cost) → How much you pay to get a new customer.
New customer rate → The percentage of all customers who bought for the first time
New visitor rate → The percentage of all visitors who came to your site for the first time

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Would you like to know more?
Book a demo now!

Book a demo with one of our marketing experts and find out what options are available for your online marketing.

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FAQ

Frequently asked questions

Still have questions?

Contact our support team.

Is there a risk-free trial available?

Yes, we offer a 30-day trial period. During this time, you can see for yourself that Tracify offers the value you're looking for. For more information about the trial period, check out your demo call.

Is Tracify GDPR compliant?

Yes, Tracify is GDPR-compliant. Data protection is an important but also very complex issue. To make a long story short: We anonymize all collected data and host it on servers in Germany.

Why do professional marketers use this tracking/attribution tool?

Traffic platforms aren't honest about their tracking in order to appear more attractive to advertisers. That's why experienced marketers use Tracify to efficiently optimize their budget and avoid being misled.

What is the difference between Tracify and other tracking tools?

We track more precisely than any other tool on the market. You can track across devices, domains, and sessions—and combine multiple channels! Fully GDPR-compliant. You can also see how your customers are behaving across the various channels and where you're best spending your money. There's a reason why many of the most up-and-coming brands in Europe work with us. We encourage you to try it out for yourself!

Can Tracify overattribute?

No, we can't overattribute because we only look at real data and don't model conversions. We also have over 50,000 functions in our code to make sure we don't overattribute.

Do I need a specific tech stack and technical experience?

Our software can be integrated with almost any business system. This also includes customer-specific systems.
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You can find more information on our Integration page (click here)

We provide you with step-by-step video and text instructions for implementation. In addition, our support team will answer all your questions and provide you with active support.