Feature

New vs. Returning Customers

If you want to increase your growth and profits, you need to become more efficient at acquiring new customers. But no channel tells you which campaigns, ad sets, and advertising materials are working for new customers. This is exactly where we differ. Our “New Customers vs. Returners” feature helps you better identify which marketing channels, campaigns, and ads are ideal to get these new customers into your funnel.

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"Zusätzlich bietet Tracify viel mehr Daten (Customer Journey, New & returning Customer per Channel), die wir vorher nicht in einer so hohen, verlässlichen Qualität hatten."

Maik

– Founders Associate bei Wellnest GmbH

Over 1000+ Managed Accounts

Watch this to learn more about this feature:

All vs. New vs. Recurring

Would you like to know what impact your last campaign had on new business?

Simply switch between “New Users,” “Returning Users,” or “New & Returning Users” in our dashboards or Chrome plugin. This can happen at the channel, campaign, ad set, or ad level.

Identify successful advertising motives

Understand which of your ad creatives attract new customers to fill your funnel at or even below your target cost. This will help your media buyers, creative strategists, and copywriters to iterate faster and better!

Optimize based on new customer KPIs

Use the most important KPIs for new customer business and profitable growth:

CAC (Customer Acquisition Cost) → How much you pay to get a new customer.
New customer rate → The percentage of all customers who bought for the first time
New visitor rate → The percentage of all visitors who came to your site for the first time

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Would you like to know more?
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Book a demo with one of our marketing experts and find out what options are available for your online marketing.

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FAQ

Frequently asked questions

Still have questions?

Contact our support team.

Why isn’t looking at a campaign’s ROAS enough — why is the new-customer breakdown so important?

A high ROAS can be deceptive: if a campaign mostly reactivates existing customers who would have purchased anyway, the actual growth contribution is small. The new-customer breakdown shows you which channels, campaigns and ads truly generate new business — and therefore where profitable growth actually comes from.

At which levels can I filter between new and returning customers?

You can switch between "New Users", "Returning Users" and "New & Returning Users" at the channel, campaign, ad set and ad level — both directly inside the dashboards and inside the Chrome plugin. That lets you see exactly which ad brings new customers into your funnel.

Which specific KPIs are available for new-customer analysis?

Tracify provides three core new-customer KPIs: CAC (Customer Acquisition Cost — what you pay to acquire a new customer), New Customer Rate (share of first-time buyers across all buyers) and New Visitor Rate (share of first-time visitors across all site visitors). These KPIs let you steer precisely toward profitable new-customer growth.