Tracify recognizes which interactions really belong to a person, even if they take place across different devices, browsers, or sessions. Tracify combines what other tools count as two different users into a unified customer journey. This creates a complete picture of the actual user journey.
Feature
AI Matching
With AI-based journey matching, Tracify closes the gaps between individual touchpoints. This creates a realistic overall picture of the user journey — as a basis for precise attribution and better decisions.
"Die Genauigkeit der Daten sucht aufgrund des besonderen Ansatzes von Tracify seinesgleichen."
Over 1000+ Managed Accounts
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Intelligent journey matching
Cross-device, cross-session & cross-domain tracking
Whether someone clicks on their smartphone in the morning and buys on their laptop in the evening — Tracify understands that it's the same person. The matching algorithm analyses behavior, context and system signals and links touchpoints that would otherwise be lost. This makes cross-channel attribution much more precise.
Highest tracking precision for better decisions
Campaigns can only really be evaluated if user channels are connected correctly. Tracify prevents duplicate counting, incorrect attribution and unclear data layers. This is how marketers make well-founded decisions and invest where revenue and growth actually occur.
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FAQ
Frequently asked questions
Still have questions?
Contact our support team.
How does AI Matching recognize that two interactions belong to the same person?
AI Matching analyzes a combination of behavioral, contextual and system signals and validates every assignment through more than 100,000 automated checks before a journey is confirmed. If someone clicks on an ad in the morning on their smartphone and buys in the evening on their laptop, Tracify recognizes this connection — instead of counting two separate users.
Does AI Matching also prevent double counting in attribution?
Yes. Because AI Matching correctly stitches together user interactions before attribution is calculated, no duplicate conversion credit is created. Every conversion is assigned to exactly one journey — based on real user paths, not on platform models that systematically count in favor of their own channel.
How is AI Matching different from classic fingerprinting?
Classic fingerprinting relies on static signals like IP address or user agent — and those increasingly break with browser updates and privacy mechanisms. Tracify’s AI Matching is dynamic: it analyzes several hundred signals and behavioral patterns simultaneously, which makes it far more stable and precise over time.
Do I need a user login on my website for AI Matching to work?
No. AI Matching works entirely without a login requirement or user identification. Tracify uses no personal data — matching is based on anonymized signals and is certified consent-free as well as fully GDPR-compliant.
