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Specialized in tracking & attribution – Tracify was built from the ground up for precise, marketing-centric tracking and attribution in e-commerce and multichannel marketing.
Klar vs. Tracify
Tracify was built to solve the biggest problems of modern tracking: fragmented data, consent dependency and unreliable attribution. Thanks to a patented tracking technology, Tracify connects real user interactions into complete customer journeys, creating a reliable foundation for data-driven marketing decisions.
Hybrid-Tracking-Toolkit mit AI-Matching – Consentfreies Tracking mit präziser Datenqualität – auch bei Cookie-Ablehnung oder Adblockern.
Rechtssicher & DSGVO-konform – Bestätigt durch externe Datenschutzexperten – kein Risiko durch US-Server oder nicht erlaubte Methoden.
Optimierte Dashboards für Multichannel-Marketing – Alle Channel-Dashboards sind auf Ad-Manager-Logiken abgestimmt. Mit Chrome-Extension direkt im Meta-, Google- oder TikTok-Account steuerbar.
Verhaltensbasierte AI-Attribution – Zeigt zuverlässig, welche Touchpoints und Kanäle zum Kauf beitragen – reduziert Komplexität im Channel-Mix.
Schnelle Integration & persönliches Onboarding – Nahtlose Anbindung an alle gängigen Systeme mit technischer Unterstützung durch ein dediziertes Setup-Team.
Deutscher Premium-Support mit direktem Ansprechpartner – Keine Wartezeiten, kein Chatbot – schnelle Lösungen von Menschen, die sich auskennen.
Hyros
Tracking-Technologie datenschutzrechtlich hochriskant – Fingerprinting kombiniert mit US-Servern verstößt auf mehreren Ebenen gegen Datenschutzanforderungen in Deutschland und der EU.
Daten nur mit Consent rechtlich verwertbar – Ohne explizite Zustimmung ist das Tracking unzulässig – bei Consent-Pflicht führen Cookie-Ablehnungen direkt zu Datenverlusten.
Dashboard-Logik auf High-Ticket-Lead-Gen ausgerichtet – Für E-Commerce ungeeignet – Workflows sind nicht auf klassische Ad-Manager-Prozesse abgestimmt.
Keine AI-Attribution – Komplexität bei Multi-Channel-Kampagnen bleibt bestehen – keine datenbasierte Bewertung der wahren Touchpoint-Wirkung.
Hoher technischer Setup-Aufwand – Integration erfordert deutlich mehr Implementierungsaufwand als nötig.
Kein lokaler Support – US-Support ohne persönliche Ansprechpartner – Kommunikation an US-Zeitzonen gebunden.
| TRACIFY | KLAR |
|---|---|
✓ | ✕ Not specialized in tracking and attribution – KLAR was built for controlling – tracking and attribution are only partial features without technological depth. |
✓ Proprietary tracking technology – a combination of hybrid tracking toolkit and AI matching – for complete data even across long and complex customer journeys. | ✕ Standardized first-party tracking – must be placed behind consent, which creates large data gaps. Used without consent: legally high-risk and subject to warnings. |
✓ AI attribution reduces complexity – evaluates every touchpoint individually based on its actual impact on conversion – no more over- or undervaluing. | ✕ No AI attribution – only rule-based models with fixed logic – without dynamic evaluation or individual customer-journey analysis. |
✓ Consent-free, GDPR-compliant tracking – Tracify is fully legally compliant. Our technology is verified multiple times and requires no cookie consent. | ✕ Legal compliance costs data – GDPR compliance only possible with consent – resulting in massive losses when cookies are rejected. |
Comparing Tracify
Complex but implemented in one day
Feature
Tracking accuracy
GDPR-compliant
Possible without consent
Multi-channel tracking
Multi-channel attribution
Tracking window > 7 days
AI attribution
Custom Attribution Models
Dashboards (complete)
Performance focus
Platform-independent
Training area/enablement
Support (Top Tier)
Chrome plugin for Ads Manager
100% server-side & AI-based, no modeling
100% (server in 🇩🇪 + audits)
(without cookies)
Cross-device/cross-domain/cross-channel
Inclusive, out of the box
Up to 28+ days
Behavior-based, incremental
First, Last, Linear, U-Shape, AI
Realtime + in-depth reports
Designed for E-Com Growth Teams
100% independent
Tracify Academy (Performance/Tracking)
Personal, specialized in performance teams
Yes (Meta, TikTok, Google, Pinterest)
Meta Pixel
Heavy losses due to iOS/cookies
US Servers + Cloud Act
Meta only
Max. 7 days (iOS)
Branding-driven
self-interest
Google Analytics
Model data
US Servers + Cloud Act
Google only
Basic
generalist
Basic
Basic
Basic
Basic
US tools (e.g. Triple Whale)
Partially modelled & unclean
US provider
Partially
Restricted
Partially
modeled
Restricted
Mostly strong
yes
Partially
Partially
Partially
GDPR tools (e.g. Matomo)
Solid depending on the setup
yes
Partially
Very limited
configurable
Simpel
Basic Analytics
yes
Community
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FAQ
Frequently asked questions
Still have questions?
Contact our support team.
Is there a risk-free trial available?
Yes, we offer a 30-day trial period. During this time, you can see for yourself that Tracify offers the value you're looking for. For more information about the trial period, check out your demo call.
Is Tracify GDPR compliant?
Yes, Tracify is GDPR-compliant. Data protection is an important but also very complex issue. To make a long story short: We anonymize all collected data and host it on servers in Germany.
Why do professional marketers use this tracking/attribution tool?
Traffic platforms aren't honest about their tracking in order to appear more attractive to advertisers. That's why experienced marketers use Tracify to efficiently optimize their budget and avoid being misled.
What is the difference between Tracify and other tracking tools?
We track more precisely than any other tool on the market. You can track across devices, domains, and sessions—and combine multiple channels! Fully GDPR-compliant. You can also see how your customers are behaving across the various channels and where you're best spending your money. There's a reason why many of the most up-and-coming brands in Europe work with us. We encourage you to try it out for yourself!
Can Tracify overattribute?
No, we can't overattribute because we only look at real data and don't model conversions. We also have over 50,000 functions in our code to make sure we don't overattribute.
Do I need a specific tech stack and technical experience?
Our software can be integrated with almost any business system. This also includes customer-specific systems.
You can find more information on our Integration page (click here)
We provide you with step-by-step video and text instructions for implementation. In addition, our support team will answer all your questions and provide you with active support.
