+100 %
MER Boost – Twice as Efficient Marketing
How Travelcircus reduced its CPO on Meta by 50% – and achieved an 86x ROI on Tracify's costs.
Travelcircus is one of the leading premium travel platforms in the German-speaking region, offering a curated selection of city breaks, wellness retreats, theme park packages, and experience trips. What was long a complex multi-channel business without a reliable data foundation became a profitable growth engine with clear attribution thanks to Tracify.
-50 %
Reduced CPO on Meta
x86
ROI on Tracify Costs
"With Tracify, we can finally confidently make major budget decisions and know that they will positively impact our profitability."
Challenges
- Without reliable cross-channel attribution, there was no basis to confidently and data-drivenly reallocate budget across channels – major decisions were based on gut instinct.
- The actual contribution of social ads could not be accurately measured, leading to a high-performing channel being systematically underinvested.
- Granular optimization at the asset and creative level was nearly impossible – winners and losers could not be identified.
Consequences
- Budget was not consistently allocated to the strongest growth drivers because the available data did not allow for clear decisions.
- Paid Social underperformed because profitable scaling was not possible without accurate tracking.
- Inefficient ads ran too long, while profitable ads were paused – directly impacting profitability.
Solution
Tracify was implemented as the central data source for all channels. Since then, all relevant paid channels have been consolidated in a shared dashboard – providing a complete, reliable real-time view of the customer journey.
With AI Attribution and the multichannel dashboard, Travelcircus can now granularly evaluate which channels, campaigns, and assets truly contribute to revenue. This enables confident and highly profitable budget shifts, consistent scaling of winners – and the early shutdown of losers before they burn more money.
Result
Social Ads as the highest-performing channel in the mix Clean attribution quickly revealed: Social Ads are hugely profitable – their impact was simply hidden. Through granular optimization at the asset level, Travelcircus was able to reduce the CPO on social by 50% and establish the channel as the strongest performer in the entire channel mix. The result: monthly ad spend savings of around €300,000 while simultaneously achieving higher revenues.
Twice as effective marketing – measurable. The MER has doubled since Tracify – direct proof that budget now goes where it truly makes an impact. The measurable positive cash impact on the business amounts to approximately €430,000. With an 86x ROI on the Tracify investment, the tool doesn't just pay off immensely – it is one of the strongest growth drivers of recent years.
Why Tracify?
- Cross-Channel Attribution – a single source of truth instead of conflicting platform data and inevitably costly misjudgments
- Granular Multichannel Insights – finally clarity on which assets truly convert at the channel and ad level – and which don't
- Measurable ROI: ~€430,000 in directly measurable cash impact and an 86x return on the Tracify investment
- Top-Tier Support – German live support, regular performance calls, and the Tracify Academy for maximum value and fast time-to-value
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