+40%
MER increase, YoY
How GreenMedical scaled its ad spend by 85% while increasing marketing efficiency by 40%.
GreenMedical is a telemedicine provider and therefore operates in a restricted vertical. Tracking is particularly difficult here: GreenMedical holds itself to the highest standard of data protection, while operating in a market whose processes are very close to e-commerce. On top of that, the ad platforms impose significant additional restrictions on themselves in this vertical, and the consent gap is large. The market is highly competitive and performance-driven, with ambitious scaling goals. To understand what really drives its customer journey, GreenMedical was looking for a solution that combines intelligence with maximum compliance.
+85%
Ad spend, shifted from offline to online channels
-40%
Customer Acquisition Cost
We managed to implement software that protects our patients' information and, at the same time, our advertising budget. Tracify is now at the core of our budget decisions: 40% more marketing efficiency with 85% more ad spend.
Challenges
- No traceable customer journey: The picture GreenMedical had of its own customer journey could not be traced or explained.
- No reliable basis for decisions: Budget allocation across the multichannel mix lacked a solid foundation, because platform tracking is only partially usable in a restricted vertical.
- Channel contribution invisible: It was impossible to see what each channel contributed to acquiring new customers.
- Budget increases out of reach: Higher budgets were practically impossible to justify to the C-level.
Solution
GreenMedical uses Tracify as its source of truth for impact measurement. In its monthly steering meetings, Tracify is the basis on which budgets are allocated, which puts it at the core of budget decisions. The team validates whether a channel moves the marketing mix forward using test hypotheses. For analysis and reporting across its highly diversified channel mix, GreenMedical also uses Tracify's MCP server.
Result
- Confidence to add new channels: Only with Tracify did GreenMedical dare to onboard new channels, because it became clear whether a channel is an impact driver or not.
- Underestimated channels uncovered: Display networks, which are not usually part of the standard marketing stack, had a significantly higher impact than expected. GreenMedical then made a major budget shift.
- From offline to online: After the implementation, GreenMedical shifted significantly more budget from offline channels into online advertising. This enabled scaling many times over with the same total budget.
- Budgets backed by data: Thanks to validated test hypotheses, budgets can now also be justified to the C-level.
- One hour saved every day: With Tracify's MCP server, the team saves an hour a day on analysis and reporting.
- Year-over-year figures: +40% MER, +85% ad spend (shifted from offline to online channels), −40% CAC.
Why Tracify?
Sebastian Aab, Marketing Lead at GreenMedical, recommends Tracify to any company that wants to understand its multichannel mix better:
"For any company that wants a better understanding of its multichannel mix, Tracify is basically an absolute no-brainer. Without that understanding, you simply can't make scaling decisions."
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