+48 %
MER Increase
How JUNIQE scaled its Meta Ad Spend by 500% – and achieved an 89x ROI on Tracify's costs.
JUNIQE is one of Europe's leading design marketplaces, featuring over 200,000 designs from artists worldwide on wall art, home accessories, and gift items, all produced in Germany. What was long a heavily Google-driven business became a true multi-channel growth engine with Tracify.
500 %
Meta Ad Spend scales
x89
ROI on Tracify Costs
"With Tracify, we finally have a data foundation we can trust across all channels. No matter if it's Google, Meta, or Demand Gen – we now know what really works."
Challenges
- JUNIQE was historically heavily reliant on Google – the actual contribution of other channels like Meta was not reliably measurable
- Without valid cross-channel attribution, there was no data foundation to systematically evaluate creatives and confidently reallocate budget
- A small in-house team had to manage content, creatives, and media buying simultaneously – without a reliable Single Source of Truth, efficient scaling was barely possible
Consequences
- Promising campaigns were at risk of being shut down before they could be properly evaluated
- Channel diversification towards Meta and Demand Gen was not scalable due to insufficient data for clear decision-making
- Budget was not consistently invested in the true growth drivers – because tracking and attribution simply didn't provide the necessary insights
Solution
Tracify was implemented as the central data source for all channels. Since then, Meta, Google, and Demand Gen have been consolidated into a single dashboard, delivering a complete, reliable, real-time view of the customer journey.
With AI Attribution and the Creative Dashboard, JUNIQE can now precisely evaluate daily which channels, campaigns, ads, and creatives are truly performing. The result: confident, profitable decisions instead of uncertainties and inefficiencies – even with a single person managing media buying.
Result
Double down on Winners, drop Losers Tracify shows, from campaign to ad level, what truly drives revenue. JUNIQE consistently reallocates budget to top performers and shuts down underperformers early, before they burn more money. The result: a +178% ROAS increase on Meta, alongside a 500% scaling of ad spend. The entire media buying, content, and creative management is handled extremely efficiently by a single employee, a "1-woman show."
From Google-Only to a Multi-Channel Growth Machine What was long a Google-only business is now a diversified channel setup. Meta and Demand Gen serve as strong TOFU support – with a profitable contribution. A single DPA campaign on Meta generated nearly €200,000 in revenue. Without Tracify, it would have been stopped immediately.
Why Tracify?
- Multi-Channel Attribution – a single source of truth instead of conflicting platform and Google Analytics data
- Clear Dashboards, showing which channels, angles, and formats really convert – and which don't
- Measurable ROI: almost €400,000 in directly measurable cash impact in just one month and an 89x return on the Tracify investment
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