25%
Reduced CPO
How Duschbrocken cut its CPO by 25% and continued to expand despite inflation!
Duschbrocken has set itself the task of banning plastic from the bathroom. The start-up from Stuttgart successfully sells sustainable products such as shampoo, shower gel, toothpaste tabs, deodorant and much more. On their mission, they have already saved more than 3 million plastic bottles.
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Efficiency when working with agencies
5-10 hours
Manual work saved per week
“With a significantly better multichannel overview, we avoided deactivating meta ads, which helped lower our CPO by 25%.”
Challenges
“It used to be difficult to make decisions because we didn't really trust the data from advertising platforms. And we were no longer able to identify our successful ads with certainty. We were about to take off our Facebook and Instagram ads.” - Johannes Lutz (CEO)
Consequences
- I had to record everything in tables to compare the effects of traffic.
- The analysis took many hours a week, while the results were still uncertain.
- Would probably have (mistakenly) turned off the meta ads.
Solution
We've adopted Tracify as the source of truth for real-time and multi-channel analytics. Since implementation, all clicks have been tracked using our patent-pending tracking technology.
With all this data combined in dashboards, it is possible to better understand the customer journey. The browser extension also allows you to work directly with real-time data within advertising platforms.
Result
Our learnings
Optimized allocation of the first click
Using multichannel analytics, Duschbrocken recognized that many people first saw and clicked on their ads on Meta and then converted using brand search (Google). This led to a Doubling the use of Meta.
Improved collaboration
Die Productivity when working with agencies and everyone involved in the analysis process was improved by Tracify's data as the only source of truth.
Why Tracify?
Duschbrocken looked at almost every solution on the market and, in their opinion, Tracify had by far the best price-performance ratio.
It also meets the requirements of the GDPR. In addition, their agencies work well with it and can coordinate with each other and with the team, which saves a lot of time.
Would you like to know more?
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