How Duschbrocken cut its CPO by 25% and continued to expand despite inflation!

“It used to be difficult to make decisions because we didn't really trust the data from advertising platforms. And we were no longer able to identify our successful ads with certainty. We were about to take off our Facebook and Instagram ads.” - Johannes Lutz (CEO)

• I had to record everything in tables to compare the effects of traffic.
• The analysis took many hours a week, while the results were still uncertain.
• Would probably have (mistakenly) turned off the meta ads.

We've adopted Tracify as the source of truth for real-time and multi-channel analytics. Since implementation, all clicks have been tracked using our patent-pending tracking technology.

‍

With all this data combined in dashboards, it is possible to better understand the customer journey. The browser extension also allows you to work directly with real-time data within advertising platforms.

Optimized allocation of the first click

Using multichannel analytics, Duschbrocken recognized that many people first saw and clicked on their ads on Meta and then converted using brand search (Google). This led to a Doubling the use of Meta.

‍

Improved collaboration

Die Productivity when working with agencies and everyone involved in the analysis process was improved by Tracify's data as the only source of truth.

• real-time data directly from various platforms in Ads Manager.
• Better ROAS thanks to better analysis of multi-channel campaigns (new and existing customers).
• Increased spending for Meta instead of turning it off.
• Cooperation with agencies has improved significantly as they Everyone will optimize Tracify's data in the future become.