How Duschbrocken reduced their CPO by 25% and scaled further despite inflation!

About

Duschbrocken is on the mission to banish plastic from the bathroom. The startup from Stuttgart sells sustainable products like shampoo, shower gel, toothpaste tabs, deodorant and many more successfully. On their mission, they have already saved more than 3 million plastic bottles.

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Challenges

“It was hard to make decisions before because we didn't really trust the data from the advertising platforms. And could no longer identify our winning ads with certainty. We were about to turn off our Facebook & Instagram Ads.” - Johannes Lutz (CEO)

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Consequences

• Had to pull everything into sheets trying to compare the impact of their traffic.
• The analysis cost many hours per week, while findings still felt uncertain.
• Would have probably (falsely) turned off Meta ads.

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Solution

We implemented Tracify as the source of truth for real-time and multichannel analysis. Since implementation, all clicks have been tracked by our patent-pending tracking technology. With all this data combined in dashboards, it is possible to better understand the customer journey. While also using the browser extension to work with real time data within the advertising platforms directly.

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Why Tracify

Duschbrocken looked at almost all the solutions on the market and Tracify, in their opinion, had by far the best price-performance ratio.

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It also met the importance of being GDPR compliant. In addition, their agencies work well with it and can coordinate with each other and the team, which saves a lot of time.

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Changes

• Real-time data from different platforms directly into the Ads Manager.
• Better ROAS due to better analysis of multichannel campaigns (new to existing customers).
• Increased spending on Meta instead of turning it off.
• Cooperation with agencies improved significantly as they all optimize on Tracify data going forward.

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Learnings

Optimized first click attribution

Using multichannel analysis, Duschbrocken realized that a lot of people initially saw & clicked their ads on Meta and converted through branded search (Google). This led to doubling down on Meta.

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Improved collaboration

Productivity in working with agencies and everyone involved in the analysis process improved with Tracify's data as the single source of truth.