New vs. Returning Customers

If you want to increase growth and profits, you need to become more efficient at acquiring new customers. However, no channel is telling you which campaigns, ad sets and creatives work on new customers. That’s where we differentiate. Our “New vs. Returning” feature helps you better identify which marketing channels, campaigns and ads are ideal for getting these new customers into your funnel.

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All vs. New vs. Returning

Would you like to know what impact your last campaign had on new business?

Simply switch between “New Users”, “Returning Users” or “New & Returning Users” in our dashboards or chrome plugin. This can be done at the channel, campaign, ad set, or ad level.

Identify winning ad creatives

Understand which of your ad creatives attracts new customers to fill up your funnel at your target or even below it.

This will help your media buyers, creative strategists and copywriters to iterate faster & better!

Optimize based on new customer KPIs

Use the most important KPIs for new customer business and profitable growth:

CAC (Customer Acquisition Cost) → How much you pay to acquire a new customer.
New Customer Rate → What percent of all customers who bought for the first time.
New Visitor Rate → What percent of all visitors who are new.

These performance marketers
advertise effectively with Tracify.

Tracify helped us 10x our ad spend profitably from €30K to €300K/month by providing more accurate and reliable data, that led to smarter decisions.

With Tracify, we finally trust our data again, making scaling and optimizing our marketing much more efficient. The insights into our customer journey have been a game-changer for us!