New vs. Returning Customers

By accurately attributing credit to specific touchpoints in the customer journey, you can pinpoint the most impactful channels, optimize your efforts and maximize conversions.

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Unlimited attribution windows

Be dynamic and analyze attribution windows tailored to your brand’s unique sales cycles, whether they are 7, 14, 60 or 180+ days. This will help to improve your decision-making process to better optimize your marketing strategies.

Full context through multichannel analysis

Include or exclude certain touchpoints to further refine your analysis. Choose to select Meta, Google, TikTok, Influencer, Email, WhatsApp, Microsoft Ads, Pinterest, Snapchat, Taboola, Outbrain, Criteo, Organic (search & referral traffic), and Direct (no source/medium available).

For example, exclude direct traffic or narrow down a specific channel to uncover the real impact of your marketing efforts and make data-driven decisions.

Comprehensive attribution models

Our rule-based models, including Last Click, First Click, Linear, U-Shape and Isolated, offer different approaches to credit allocation and allow you to see the true impact of each touchpoint. Whether you want to dive into the first interaction, consider all touchpoints equally or understand the last interaction, our models provide a comprehensive overview to compare against your needs.

Conversion- vs. Click date

Seamlessly differentiate between conversion date and click date. You can either analyze your sales on a specific day or evaluate past click events that took place before the purchase.

These performance marketers
advertise effectively with Tracify.

Tracify helped us 10x our ad spend profitably from €30K to €300K/month by providing more accurate and reliable data, that led to smarter decisions.

With Tracify, we finally trust our data again, making scaling and optimizing our marketing much more efficient. The insights into our customer journey have been a game-changer for us!