By accurately attributing credit to specific touchpoints in the customer journey, you can pinpoint the most impactful channels, optimize your efforts and maximize conversions.
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Be dynamic and analyze attribution windows tailored to your brand's unique sales cycles, whether they are 7, 14, 60 or 180+ days. This will help to improve your decision-making process to better optimize your marketing strategies.
Include or exclude certain touchpoints to further refine your analysis. Choose to select Meta, Google, TikTok, Influencer, Email, WhatsApp, Microsoft Ads, Pinterest, Snapchat, Taboola, Outbrain, Criteo, Organic (search & referral traffic), and Direct (no source/medium available).
For example, exclude direct traffic or narrow down a specific channel to uncover the real impact of your marketing efforts and make data-driven decisions.
Our rule-based models, including Last Click, First Click, Linear, U-Shape and Isolated, offer different approaches to credit allocation and allow you to see the true impact of each touchpoint. Whether you want to dive into the first interaction, consider all touchpoints equally or understand the last interaction, our models provide a comprehensive overview to compare against your needs.
Seamlessly differentiate between conversion date and click date. You can either analyze your sales on a specific day or evaluate past click events that took place before the purchase.
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Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
