How Dogs'n Tiger reduced their costs per order by 20% — through precise analysis of the customer journey!

“We had a lot of volatility in our accounts, which led to doubts about Facebook's data and problems with scaling ads that were performing well. We also wanted to understand our users' customer journey and the time it took to convert.” - Mario Sieger (Head of Marketing Department)

They weren't always sure which campaigns to expand and which to deactivate.

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Decision-making became more difficult and decisions didn't always seem right. They also had to rely on the respective results of the individual marketing channels.

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As a result, they lacked an overall view of which channel was really influencing a purchase.

We've adopted Tracify as the source of truth for real-time and multi-channel analytics. Since implementation, all clicks have been tracked using our patent-pending tracking technology.

Understanding multichannel now

With all of these insights, they were able to better understand how their channels influence each other. This also led to more effective budget adjustments.

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A single source of truth

Because of the significant improvements, Dogs'n Tiger has 100% confidence in Tracify's data and can't imagine working without it anymore.

• Get a comprehensive overview of which channels are really important for users' buying decisions.
• They observe significant differences between the metrics delivered by paid channels and Tracify.
• Real-time data across your most important marketing channels.
• Better understanding of the customer journey.