You can create and manage names, time periods, distribution channels, placements and different commission types directly inside the dashboard. All the relevant KPIs — revenue, ROI and more — are then evaluable at the influencer level, including daily performance breakdowns and the split between new and returning customers.

That’s exactly what it’s built for. You see at a glance which influencers or discount codes are top performers and which are too expensive — based on real conversion data, not on reach or gut feeling. That makes renewal and termination decisions much easier.

Influencer touchpoints feed directly into the cross-channel attribution. So you not only see whether an influencer drives direct sales, but also what role they play in longer customer journeys — for example as the first touchpoint that later converts via another channel.