.webp)
.webp)
.webp)
.webp)
Tracify vs. other tracking tools
Other tracking tools are either legally risky or technically inadequate. 40% more relevant data points as common tracking approaches.
First-party cookies*
Are increasingly restricted by ITP and modern browsers.
Are increasingly restricted by ITP and modern browsers.
Third party cookies*
They are now completely blocked by most browsers and by ad blockers.
They are now completely blocked by most browsers and by ad blockers.
Easy fingerprinting*
Relies on basic data such as an IP address or user agent — this is inaccurate and breaks away quickly.
Relies on basic data such as an IP address or user agent — this is inaccurate and breaks away quickly.
Advanced fingerprinting*
Uses technical features such as canvas or audio context, but is often unreliable due to ongoing data protection and browser updates.
Uses technical features such as canvas or audio context, but is often unreliable due to ongoing data protection and browser updates.
UTM tracking
Works for individual campaigns, but fails to map entire customer journeys across multiple sessions or devices.
Works for individual campaigns, but fails to map entire customer journeys across multiple sessions or devices.
* Requires consent under GDPR
The typical tracking problems
