Over thousands of performance
marketers rely on Tracify's data.

Multi-channel tracking that combines data quality and legal security

Thanks to our patented hybrid tracking technology Thousands of advertisers manage more than 1 billion euros in budget based on complete data and make the best decisions — without any legal risk. European tracking and attribution leader from 2022 to today.

Book a demo call now

Watch product intro

*Consentfrei nach Bundesverband und deutscher Anwaltskanzlei

Tracify vs. other tracking tools

Other tracking tools are either legally risky or technically inadequate. 40% more relevant data points as common tracking approaches.

First-party cookies*
Are increasingly restricted by ITP and modern browsers.

Third party cookies*
They are now completely blocked by most browsers and by ad blockers.

Easy fingerprinting*
Relies on basic data such as an IP address or user agent — this is inaccurate and breaks away quickly.

Advanced fingerprinting*
Uses technical features such as canvas or audio context, but is often unreliable due to ongoing data protection and browser updates.

UTM tracking
Works for individual campaigns, but fails to map entire customer journeys across multiple sessions or devices.

* Requires consent under GDPR

The typical tracking problems

Liniendiagramm zeigt den Rückgang der Erkennungsraten von TRACIFY, UTMS, 1st Party Cookie, 3rd Party Cookie, Basic Fingerprint und Advanced Fingerprint über 30 Tage.

Tracify vs. other tracking tools

Other tracking tools are either legally risky or technically inadequate. In practice, US and EU solutions reach regulatory and technical limits — with direct effects on data quality and decision-making capacity.

US tools process data on US servers and are problematic under data protection law

EU tools are mostly based on cookies and are completely dependent on consent rates

Short cookie runtimes lead to aborted customer journeys

No reliable cross-device, session, or domain matching

Decisions are based on fragmented or distorted data

Tracify works cookie-free and consent-independent — fully GDPR-compliant and without US data processing. Proprietary tracking and AI matching technologies combine user interactions across channels, devices and sessions to create complete customer journeys as a reliable basis for decision-making.

The typical tracking problems

Us vs. Them

Grafik zeigt Verfolgungsraten von Tracify und verschiedenen Tracking-Methoden (1st Party Cookie, Advanced Fingerprint, 3rd Party Cookie, Basic Fingerprint) über 30 Tage, wobei Tracify die höchste Verfolgungsrate nahe 100% behält.

Tracify vs. first-party in-platform tracking

First-party in-platform tracking quickly reaches its limits in practice. Consent obligations, technical protection mechanisms and platform restrictions mean that even modern first-party setups do not cover large parts of the real customer journey.

Tracking pixels don't fire in the absence of consent or are blocked by ITP, iOS 14.5, and ad blockers

Server-to-server tracking fails when client-side capture is prevented

Channels work in isolation, customer journeys remain fragmented

Missing data is modeled within the platform — opaque and interest-based

Attribution is based on platform models instead of real user paths

Tracify, on the other hand, uses a hybrid, specially developed tracking toolkit and AI-based user matchingto record users in compliance with GDPR, even in the event of blockages. This creates consistent, cross-channel customer journeys as a reliable basis for attribution and budget decisions.

The typical tracking problems

Liniendiagramm zeigt die abnehmende Retentionsrate über 30 Tage für Tracify (blaue Linie stabil bei rund 90%) und Facebook Ads (graue Linie fällt auf unter 25% ab).

Tracify vs. Google Analytics

Google Analytics is increasingly losing its significance. Consent obligations, short cookie runtimes and a lack of cross-channel, domain and cross-device matching result in incomplete and distorted data in practice.

Data collection only takes place with active consent — without consent, Google Analytics remains completely blind

Very short cookie runtimes (e.g. 1 day in Safari) cut off longer customer journeys

No reliable matching across devices, sessions, or domains

Important touchpoints are missing or are assigned incorrectly

Budget and scaling decisions are based on incomplete data

Tracify overcomes the limits of cookie-based analytics with a cookie-free, consent-independent tracking model. Our own matching logics connect users across channels, domains and devices and make complete customer journeys visible as a stable basis for decision-making.

The typical tracking problems

Liniendiagramm zeigt Nutzerbindungsraten über 30 Tage für TRACIFY (blaue Linie nahe 90%) und GA4 (graue Linie sinkt von 65% auf 0%).

Certified consent-free GDPR-compliant

GDPR-compliant

BISG Certified*

CPRA compliant

CCPA compliant

patented by USPTO

TDDDG compliant

LGPD compliant

129 Recensioni

GDPR-compliant

Consent Free

CPRA

CCPA

USPTO

TDDDG

Consent Free
certified by BISG

LGPD

4,9/5 Rating
from 129 reviews

Core Features

These features make Tracify unique

Hybrid Tracking

AI Matching

AI Attribution

Hybrid Tracking

Complete tracking despite iOS 14.5, ad blockers & cookie opt-outs. Patented, GDPR-compliant & consent-free — for maximum data sovereignty.

More about Hybrid Tracking

AI-Matching

Make data-based decisions with attribution that recognizes what really works. Optimized for maximum incrementality — simple, flexible, reliable.

More about AI Matching

AI-Attribution

No chaos, no flood of tabs: Get your team in sync with a unified data hub — live, clear & time-saving.

More about AI Attribution

What does that mean for you?

Complete & data protection-compliant — through Cross-Device, Cross-Channel, Cross-Session. Complete customer journeys where others misses 70%.

Tracify brings touchpoints together where others lose up to 70% of data. This creates a complete picture of the customer journey — as a reliable basis for attribution, scaling and budget decisions.

Siegel des United States Patent and Trademark Office mit dem Bundesadler, der einen Olivenzweig und Pfeile hält, vor einem Schild mit amerikanischer Flagge.

United States Patent
& Trademark Office

“As a native agency, I manage significant 8-digit annual budgets on Outbrain and Taboola. By seamlessly tracking and matching cross-device customer journeys, I achieve stronger and more profitable scaling than with any other tool.”

Phillip Schmidt-Lutz

Marketing Tech

“Thanks to Tracify's significantly superior data quality compared to GA4, we were finally able to establish Meta as a push channel at Juniqe and thus break up our dependency and limitations on the lower funnel.”

Maximilian Donnermeyer

— CMO Juniqe

“Tracify is independent of Google/Meta and has solved all known tracking problems (consent, ad blocker, iOS) for us. In the end, Tracify helps us manage our marketing spending much more profitably — from channel mix to creative optimization.”

Lucas Hengstenberg

— CMO Travelcircus

Who is Tracify for

Designed specifically for these performance marketers

Online Retailer

Increase revenue and profitability through precise multi-channel understanding. Tracify shows you which channels are really converting and how they work together — for optimal budget distribution and higher margins with every sale.

Lead Generation

Explore complex customer journeys and clearly assign each lead to its source. Even with months-long sales cycles, you know exactly which campaign is making which pipeline contribution.

Agencies

Maximize customer satisfaction with transparent performance evidence. With precise reports and reliable figures, you can make your value contribution measurable and build long-term customer relationships at a premium level.

“With Tracify, we solve the multi-channel attribution problem across all 25 channels: With Tracify, 99% of revenue from the shop system is divided between channels — with GA4, it is much less (due to cookie consent).”

Jan Hammer

Sr. Performance Marketing Manager Liebscher & Bracht Schmerzfrei GmbH

Product intro

How Tracify in the
Practice works

benefits

Three reasons why Tracify is measurably worthwhile from day one

“The biggest advantage is that for the first time I have real, reliable data that makes my decisions measurably more profitable.”

Marius Ochsenfarth

– CEO Glimora

Direct effect on
Turnover and profit

With precise multi-touch attribution, you only invest where there is a real conversion impact. As a result, you increase your marketing efficiency by 24% on average. Result: more turnover and profit!

Darstellung eines ROI-Vergleichs mit vorher 100% und nachher 124%, einer Effizienzsteigerung von 24% und einem steigenden Umsatz- und Gewinn-Diagramm über 12 Monate.

More clarity and absolute
stakeholder alignment

A single source of truth for all marketing metrics eliminates time-consuming reconciliation rounds — when CMO, CFO, and performance team look at the same validated figures, faster decisions and clear responsibilities arise.

Diagramm zeigt Single Source of Truth mit validierten Metriken: ROAS 4,2, CPA 24 Euro, ROI 320%, mit schnelleren Entscheidungen und eindeutigen Verantwortlichkeiten.

Faster workflows,
because time is money.

Centralized dashboards, automated reports and the Chrome extension for real-time data in ad managers reduce manual efforts by up to 70% — your team focuses on strategy instead of data collection.

Vergleich zwischen manuellem Workflow mit 10 Stunden und automatisiertem Workflow mit 3 Stunden, Zeiteinsparung von 70 Prozent, Symbole für Dashboard, Berichte und Erweiterung, Fokus auf Strategie statt Datensammlung.

functions

An overview of the most important functions

Make the right decisions

Thanks to complete, reliable data, you can see exactly what works — and what doesn't. In this way, you make decisions based on accurate data rather than on modelling and tracking gaps.

Increase marketing efficiency

Use data to steer your budget exactly where it has an impact. For better margins, more conversions, and sustainable growth.

Seamless integration

Tracify can be integrated directly into your existing data warehouse. For maximum data quality in your own infrastructure.

Ideal overview

Compare all touchpoints centrally in a multichannel hub. Understand cross-channel relationships and make smarter budget decisions.

Easy to work in Ads Manager

With the Chrome extension, you can see Tracify data directly in Meta, Google & TikTok. No need to switch dashboards — full overview right where you're working.

Less reporting effort

Everyone sees the same numbers. Uniform data basis saves time, reduces queries and ensures alignment across the entire team.

AI Attribution instead of frustration

Our AI evaluates every touchpoint based on true incrementality. No more incorrect channel ratings or unclear performance.

Top level enablement & support

German live support, performance calls & academy. We'll make you a tracking professional — without a steep learning curve.

GDPR-compliant & legally secure

Consent-free & cookieless — Tracify meets the highest data protection standards. No risk, no compromise.

Tracify in practice

You decide where and how you work with your data

Up to 40% more tracked conversion than with Meta, directly visible in your ads manager.

Chrome Extension

Dashbaords

API / Webhooks

Chrome Extension

With the Tracify Chrome Extension, you can see real conversion and performance data in real time — right where decisions are made. No export, no tool change, no guesswork: Media Buyers work with reliable figures instead of platform estimates and reduce manual analysis effort by up to 70%.

Go to Chrome Extension

Dashbaords

The Tracify dashboards combine all touchpoints along the customer journey in one central, consistent view.Patented, GDPR-compliant tracking provides you with valid data — despite iOS 14.5, ad blockers and cookie opt-outs. For clear attribution, better budget decisions and full data sovereignty.

Tracify Dashbaords

API / Webhooks

Using powerful APIs and webhooks, Tracify data flows directly into your data warehouse, BI tool, or internal system. How to combine tracking, attribution and business data into one scalable database — fully automated, flexibly integrable and independent of platform logics.

Tracify Webhook

Tracify in practice

You decide where and how you work with your data

Up to 40% more tracked conversion than with Meta, directly visible in your ads manager.

Chrome Extension

With the Tracify Chrome Extension, you can see real conversion and performance data in real time — exactly where decisions are made. No export, no tool changes, no guesswork: Media buyers work with reliable figures instead of platform estimates and reduce manual analysis effort by up to 70%.

Browserfenster mit der Tracify-Erweiterung, die anzeigt, dass das Werbekonto verbunden ist, mit der Option, das Dashboard anzuzeigen, und einer hervorgehobenen Tabelle mit echten Datenwerten 156, 89 und 12.

Dashbaords

API/Webhooks in your data warehouse

technology

The technology behind
the Market Leader Tracking

Our CEO explains the technology to you

Diagramm zeigt Datenfluss von Kundendaten über Datenkollektion, -schutz, -anreicherung, -zuordnung bis zur Datennutzung mit zugehörigen Technologien wie Cluster Scale, Biometrics, Adaptive AI und Dashboards.

Onboarding

Complex setup —
quickly integrated

Tracify is ready to go quickly — with personal support, a clear structure and minimal effort for you. Our experts will guide you through every step and ensure that your tracking is reliable and legally compliant. With 9.8 out of 10 points on OMR Reviews, our support — independently rated — is the industry leader.

Dennis explains our onboarding plan

Onboarding-Plan Zeitachse mit acht Schritten: 1. Begrüßen und Kennenlernen, 2. Zielklärung, 3. Ausbildung und Lernen, 4. Feedback geben, 5. Eingliederung fördern, 6. Verbindung aufbauen, 7. Erfolg messen, 8. Weiterentwicklung unterstützen.

academy

Standard integrations

case studies

These customers rely on market leader tracking

See all case studies

Stay Cold Apparel & Ex Machina

Jonas Bakri Makki

CEO Ex Machina

Quickly create, send, and track invoices in one place, so billing feels smooth and professional without extra admin.

Stay Cold Apparel & Ex Machina

Jonas Bakri Makki

CEO Ex Machina

Stay Cold Apparel & Ex Machina

Jonas Bakri Makki

CEO Ex Machina

Quickly create, send, and track invoices in one place, so billing feels smooth and professional without extra admin.

Stay Cold Apparel & Ex Machina

Jonas Bakri Makki

CEO Ex Machina

Quickly create, send, and track invoices in one place, so billing feels smooth and professional without extra admin.

Stay Cold Apparel & Ex Machina

Jonas Bakri Makki

CEO Ex Machina

Quickly create, send, and track invoices in one place, so billing feels smooth and professional without extra admin.

Stay Cold Apparel & Ex Machina

Jonas Bakri Makki

CEO Ex Machina

Quickly create, send, and track invoices in one place, so billing feels smooth and professional without extra admin.

How Beilmann scaled its customer to 620,000k with 2.6x blended ROAS in the area of demand gen revenue.

Lukas Beilmann

Founder Beilmann

View case study

2.6x

Cross-channel ROAS

12K

Total new orders

€620K

Total new demand gen revenue

How SKINBRO scaled a previously “unsuccessful ad” to €85,000 per day.

Valentin Müller

CEO SKINBRO

View case study

85.000€

On one ad per day

Mehr

Transparency after flying blind

Intraday

Scaling with Real-Time Data

How Stay Cold Apparel & Ex Machina increased their budget tenfold after relaunching Google Ads!

Jonas Bakri Makki

CEO Ex Machina

View case study

9.3

ROAS

76%

New customer rate

Annual turnover

How T1TAN is now optimizing new market launches faster and more precisely!

Manuel Meier

CEO T1TAN

View case study

Higher

Budget for new launches

Better

Communication with their agencies

Stopping

Overattribution

How Paperlike was able to profitably increase its turnover by more than 400,000€.

Jan Sapper

CEO Paperlike

View case study

400k

More turnover

50%

More sales overall

75%

More revenue via Google Ads

How Duschbrocken cut its CPO by 25% and continued to expand despite inflation!

Johannes Lutz

CEO Duschbrocken

View case study

25%

Reduced CPO

Efficiency when working with agencies

5-10 hours

Manual work saved per week

How VitaMoment increased its advertising spending to €4,000 per day.

Robert Schäfer

CEO VitamoMent

View case study

Ad Spend

30%

Increased performance

4,000.00€

Advertising spend per day now

How Dogs'n Tiger reduced their costs per order by 20% — through precise analysis of the customer journey!

Mario Sieger

Head of Marketing Dogs'n Tiger

View case study

20%

Lowered CPO

Lowered CAC

100%

Trust Tracify data

How Sperling Bags was able to profitably increase its daily Google ad budget by 6 times!

Björn Sperling

CEO Sperling Bags

View case study

Daily advertising spending

+50%

Weekly output of successful creatives

100%

Trust Tracify

How nano was able to increase profitability by 23% with Tracify.

Mert Gönensay

Co-Founder Nano

View case study

23%

Profitability

Better

Budget allocation

Increased

Efficiency

How fenou was able to profitably increase its ad budget by 2.5 times to 50,000€ and improve its profitability at the same time!

Nina Schmidt

Co-Founder

View case study

2.5x

Ad Spend

Profitably

ROAS

Boosted

How bedrop were able to profitably increase their advertising spending tenfold — from 30,000 to over 300,000 per month!

Florian Bein

Co-Founder bedrop

View case study

10x

Ad Spend

300k

Monthly ad spend

8-digit

Turnover

How Love & Faith was able to profitably scale by 6 times their revenue within a month with real-time tracking.

Andre Futschik

CEO Love & Faith

View case study

Scaled in one month

7-digit

Turnover

+90%

Data discrepancy identified

How Zahnheld was able to easily scale to a six-figure advertising budget range!

Noel Beck

Head of eCom Zahnheld

View case study

Ad Spend

Better

Understanding the customer journey

Scaled

On multiple six-digit ad spend

GDPR & data protection. No compromises.

Market-leading tracking starts where data protection is technically solved.

Tracify was built from the ground up so that Data protection not a subsequent compromise, but is a technical foundation. Our core technology ensures that no personal data is processed, stored or passed on — and yet provides maximum analytical power.

AVV x TOMs

NDA

Patent

Bundesverband Whitepaper

Kanzlei Whitepaper API

Weitere rechtliche Dokumente

Diagramm zeigt den Prozess von IP-Adresse, User-Agent und Fingerabdruck eines Website-Besuchers, die durch Pseudonymisierung, Aggregation und vollständige Anonymisierung verarbeitet werden, bevor sie an den Tracify Gateway und das Analytics Core zur Speicherung und Berichterstattung übergeben werden.

No personal data

All signals are pseudonymized, aggregated and completely anonymized on the customer side. Identification or tracking of individual users is technically impossible.

Server location Germany

All systems run exclusively on servers in Germany (including Munich & Frankfurt). It finds no data processing outside the EU instead of — fully compliant with GDPR and Cloud Act.

Externally tested & confirmed

Independent data protection experts and law firms have reviewed Tracify and classified it as GDPR-compliant.

Book a data protection setup

For e-commerce & lead generation companies

Thousands of performance marketers are already managing their budgets with Tracify.

Certified Consent free. Made in Germany

Book a demo call now

Zwölf Abzeichen von OMR Reviews, abwechselnd in den Kategorien LEADER und TOP RATED für Marketing Attribution, Web Analytics, Conversion Tracking und Digital Analytics, nummeriert von Q1/24 bis Q4/25.

FAQ

Frequently asked questions

Still have questions?

Contact our support team.

Is there a risk-free trial available?

Yes, we offer a 30-day trial period. During this time, you can see for yourself that Tracify offers the value you're looking for. For more information about the trial period, check out your demo call.

Is Tracify GDPR compliant?

Yes, Tracify is GDPR-compliant. Data protection is an important but also very complex issue. To make a long story short: We anonymize all collected data and host it on servers in Germany.

Why do professional marketers use this tracking/attribution tool?

Traffic platforms aren't honest about their tracking in order to appear more attractive to advertisers. That's why experienced marketers use Tracify to efficiently optimize their budget and avoid being misled.

What is the difference between Tracify and other tracking tools?

We track more precisely than any other tool on the market. You can track across devices, domains, and sessions—and combine multiple channels! Fully GDPR-compliant. You can also see how your customers are behaving across the various channels and where you're best spending your money. There's a reason why many of the most up-and-coming brands in Europe work with us. We encourage you to try it out for yourself!

Can Tracify overattribute?

No, we can't overattribute because we only look at real data and don't model conversions. We also have over 50,000 functions in our code to make sure we don't overattribute.

Do I need a specific tech stack and technical experience?

Our software can be integrated with almost any business system. This also includes customer-specific systems.
‍
You can find more information on our Integration page (click here)

We provide you with step-by-step video and text instructions for implementation. In addition, our support team will answer all your questions and provide you with active support.