Feature

Comprehensive Attribution

By precisely attributing value to specific touchpoints in the customer journey, you can identify the most effective channels, optimize your measures, and maximize conversions.
“We're finally getting reliable data that we can really rely on — especially when it comes to attribution across different channels. “
Charis Neumann
Management of KISS MY NEON OHG
Over 1000+ Managed Accounts
BLACKROLL brand logo.L'Osteria logo with white text on a red background.Casio brand logo in bold blue letters.Logo mit den weißen Buchstaben 'TC' auf einem roten Hintergrund.LUCKY BIKE Schriftzug als Logo in weiß auf schwarzem Hintergrund.Hannoversche logo with two blue slashes followed by bold navy blue text.

Unlimited attribution window

Be dynamic and analyze attribution windows that are tailored to your brand's unique sales cycles, whether they are 7, 14, 60 or 180+ days amount to. This is how you improve your decision-making process and optimize your marketing strategies.
Feature Image
Feature Image

Full context through multichannel analysis

Include or exclude specific touchpoints to further refine your analysis. Dial Meta, Google, TikTok, Influencer, Email, WhatsApp, Microsoft Ads, Pinterest, Snapchat, Taboola, Outbrain, Criteo, Organic (search & referral traffic) and Direct (no source/medium available).

For example, exclude direct traffic or limit a specific channel to uncover the actual impact of your marketing efforts and to make data-based decisions.
Feature Image

Comprehensive attribution models

Our rule-based models, including Last Click, First Click, Linear, U Shape, and Isolated, offer various approaches for credit allocation and enable you to see the true impact of individual touchpoints. Whether you want to dive into the first interaction, consider all touchpoints equally, or understand the last interaction, our models provide you with a comprehensive overview that you can match with your requirements.

Conversion vs. click date

Distinguish seamlessly between conversion and click dates. You can either analyze your sales on a specific day or evaluate past click events that took place before you made a purchase.
Feature Image

Would you like to know more?
Book a demo now!

Book a demo with one of our marketing experts and find out what options are available for your online marketing.
I have the Privacy Policy I have read and agree with it.
Thousands of performance
marketers rely on Tracify's data!
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
FAQ

Frequently asked questions

Still have questions?
Contact our support team.
Is there a risk-free trial available?
arrow down

Yes, we offer a 30-day trial period. During this time, you can see for yourself that Tracify offers the value you're looking for. For more information about the trial period, check out your demo call.

Is Tracify GDPR compliant?
arrow down

Yes, Tracify is GDPR-compliant. Data protection is an important but also very complex issue. To make a long story short: We anonymize all collected data and host it on servers in Germany.

Why do professional marketers use this tracking/attribution tool?
arrow down

Traffic platforms aren't honest about their tracking in order to appear more attractive to advertisers. That's why experienced marketers use Tracify to efficiently optimize their budget and avoid being misled.

What is the difference between Tracify and other tracking tools?
arrow down

We track more precisely than any other tool on the market. You can track across devices, domains, and sessions—and combine multiple channels! Fully GDPR-compliant. You can also see how your customers are behaving across the various channels and where you're best spending your money. There's a reason why many of the most up-and-coming brands in Europe work with us. We encourage you to try it out for yourself!

Can Tracify overattribute?
arrow down

No, we can't overattribute because we only look at real data and don't model conversions. We also have over 50,000 functions in our code to make sure we don't overattribute.

Do I need a specific tech stack and technical experience?
arrow down

Our software can be integrated with almost any business system. This also includes customer-specific systems.

You can find more information on our Integration page (click here)

We provide you with step-by-step video and text instructions for implementation. In addition, our support team will answer all your questions and provide you with active support.