Always make the right decision with Tracify

With Spyra Marius founded one of the best-known D2C brands in the European market. What began as an innovative product idea developed into a eight-digit direct-to-consumer brand.

Markus and Marius join forces and start implementing a new tracking approach. Driven by increasing data protection requirements and initial restrictions by Apple, it becomes clear that classic tracking is no longer enough. Tracify's core technology is officially patented — as the basis for privacy-compliant, hybrid tracking with maximum data coverage.

Tracify celebrated a successful soft launch in November 2021. As a result, the team of Meta invited to Dublinto present the technology and engage directly with product and tracking teams.

In December 2021, the Tracify GmbH officially founded. With the founding of the company, the structural and legal foundations were created to scale Tracify in the long term, expand partnerships and further develop the technology in a targeted manner.

With Moritz as sales expert, the active scaling phase starts. Tracify is taking the next step from a pure product to a marketable platform — with a clear focus on performance marketing teams, structured sales processes, and sustainable growth.

Tracify is specifically expanding the platform with new features, use cases and integrations. The focus is on horizontal scaling: More teams, more channels, more data — while maintaining precision. A specialized solution becomes a scalable system for demanding performance setups.

Tracify is becoming a comprehensive data & attribution platform: hybrid tracking, AI user matching, dashboards, APIs and initial predictive components are intertwined.

The patented core technology is officially granted — a decisive milestone for Tracify and technological differentiation in the market.

Tracify becomes an AI-powered control center for marketing decisions: From tracking and attribution to prediction, foresight and automated decision intelligence.