Our story
From 8-digit D2C brand to industry standard for tracking & attribution
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About us
Always make the right decision with Tracify
Tracify combines technological innovation in tracking with the highest data protection standards
— for maximum marketing efficiency without legal grey areas.
— for maximum marketing efficiency without legal grey areas.
Over 1000+ Managed Accounts
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2017prehistory
Spyra 8-digit D2C brand
With Spyra Marius founded one of the best-known D2C brands in the European market. What began as an innovative product idea developed into a eight-digit direct-to-consumer brand.
2021
Technology construction + patent
Markus and Marius join forces and start implementing a new tracking approach. Driven by increasing data protection requirements and initial restrictions by Apple, it becomes clear that classic tracking is no longer enough. Tracify's core technology is officially patented — as the basis for privacy-compliant, hybrid tracking with maximum data coverage.
2021 November
Successful soft launch
Tracify celebrated a successful soft launch in November 2021. As a result, the team of Meta invited to Dublinto present the technology and engage directly with product and tracking teams.
2021 december
Founding of the GmbH
In December 2021, the Tracify GmbH officially founded. With the founding of the company, the structural and legal foundations were created to scale Tracify in the long term, expand partnerships and further develop the technology in a targeted manner.
2022
Scaling & go-to-market
With Moritz as sales expert, the active scaling phase starts. Tracify is taking the next step from a pure product to a marketable platform — with a clear focus on performance marketing teams, structured sales processes, and sustainable growth.
2023
Product enhancement/ horizontal scaling
Tracify is specifically expanding the platform with new features, use cases and integrations. The focus is on horizontal scaling: More teams, more channels, more data — while maintaining precision. A specialized solution becomes a scalable system for demanding performance setups.
2024
Product maturity & platform expansion
Tracify is becoming a comprehensive data & attribution platform: hybrid tracking, AI user matching, dashboards, APIs and initial predictive components are intertwined.
2025
Granting of patents
The patented core technology is officially granted — a decisive milestone for Tracify and technological differentiation in the market.
2026
The wisdom layer of marketing
Tracify becomes an AI-powered control center for marketing decisions: From tracking and attribution to prediction, foresight and automated decision intelligence.
Our vision
Tracify creates a future where marketers No longer have to choose between data protection and performance. With our patented core technology, we lead customer journeys across devices, channels and sessions together — in compliance with data protection regulations and as complete as is technically possible.
We turn data into real decision intelligence:From transparency to attribution to foresight. Our vision is that Wisdom layer of digital marketing to become — so that clear decisions and sustainable growth can be derived from data.
We turn data into real decision intelligence:From transparency to attribution to foresight. Our vision is that Wisdom layer of digital marketing to become — so that clear decisions and sustainable growth can be derived from data.
lowdown
Our story
in figures
Markus and Marius began their journey in 2018. In 2021, as Apple changed the online advertising industry with new GDPR restrictions, they stepped up their work and started their next project. In 2021, Marc joined the founding team to take Tracify to the next level.
About our open positions
>1,000
managed accounts
2,000 million
tracked revenue
>750 million
tracked marketing spend
Our values
The values of our company
We take on extreme ownership
We are fully committed to our decisions and projects. Through proactivity, we identify and correct our own mistakes at an early stage and help others learn from theirs. This is how we create a growth-oriented and high-performance culture.
We communicate openly & directly
Even though it is sometimes uncomfortable, we address problems openly and provide constructive feedback. This direct communication is a central part of Extreme Ownership and promotes both personal growth and the success of our company.
We love performance
Performance is more than ambition — it is a shared stance. We are proud to deliver excellent work and aim to deliver results that do not require rework by others. With focus, quality and commitment, we strengthen our team and create an environment in which great work becomes standard.
We say what we're doing. We do what we say.
For us, integrity means consistently turning words into action. Trust is created through clear communication, honest intentions and reliable action. By combining credibility, reliability and openness, we create clarity, alignment and a culture of reliable commitment.
We remain lean & structured
We develop lean, effective and clearly structured solutions. This requires discipline and effort, but ensures that our resources achieve maximum impact. Through clarity, efficiency and intelligent structures, we drive progress and keep complexity under control.
We own the problem, from root cause to permanent fix
When obstacles arise, we take the lead: we analyse the cause and implement lasting solutions. Instead of waiting for responses from others, we act proactively to restore clarity and ensure progress.
Our team
The team behind Tracify
We are passionate entrepreneurs who develop market-oriented solutions.
Backed by 25+ talented people
“My motivation to be self-employed was never a specific goal, but the freedom to build things that create real added value for customers. With Tracify, we develop the best tracking technology because only precise data enables real decisions — without sacrificing data protection. ”
CEO & Co-Founder
values
That makes us stand out
01
Excellent processes
Our processes have grown, tested and optimized over the years. Clear structures, clean handovers and a high quality standard ensure that performance is not a coincidence — but reproducible.
02
Market leader advantage
We're not working with yesterday's best practices. Our advantage comes from experience, data and continuous development — and is directly reflected in the results of our customers.
03
A-Player Team
You work with specialists who are among the best in their field. No generalism, no compromises — but real expertise, ownership and high standards of personal work.
04
Focus on the big levers
We deliberately refrain from short-term growth hacking. Instead, we focus on measures with lasting impact — where there is real scaling.
05
Operational excellence
Strategy is not a PowerPoint deck for us, but part of daily business. We always think of concepts in terms of operating results — measurable, implementable and effective.
06
Partner on equal footing
We don't work “for”, but with our customers. For us, open communication, clear expectations and long-term thinking are the basis of successful cooperation.
employee votes
What our employees say about Tracify
“At Tracify, you're working with real A-players. The team level is high and that is exactly what makes the collaboration extremely motivating. Proactivity is encouraged and responsibility is consciously assigned, which makes Tracify the right environment for me. Anyone who shows initiative can really make a difference here and at the end of the month will see in concrete terms what has been achieved. The freedom to freely select your own setup is particularly strong, so that you can work as productively and proactively as possible. And Tracify shows that remote work in a startup environment is not only possible, but works really well.”
Julian
— Finance Lead
“Tracify combines an exceptionally strong product with a team that pushes each other. Personal responsibility and proactivity are firmly anchored in everyday life; you get trust and take ownership. Personal growth is actively promoted, and development and education are an integral part of the culture. The colleagues are not only strong in terms of expertise, but also top people. Working here means getting better every day.”
Xavier
— New Business Lead
At Tracify, everyone is working towards a common goal with a clear vision, a strong mindset and real drive. You realize every day that it's not about short-term success, but about making lasting changes. The work creates real added value for customers and therefore feels meaningful. Anyone who works here identifies with the mission and builds something up over the long term. It is precisely this solidarity that makes Tracify special.
Dennis
—Onboarding and Customer Success Lead
“With Tracify, you learn an incredible amount and can really make a difference right from the start. Everyone is highly motivated and helps immediately when you need support. Internally, great value is placed on structure, processes are clear, processes are well thought out. This allows you to quickly find your way around and take on responsibility early on. Ideas matter more than titles, and anyone can really make a difference. Through deep insights, you quickly understand how the various departments intertwine and work together towards a goal in a highly motivated manner. It is exactly this kind of collaboration that I really enjoy.”
Milena
— Founders Associate
“Tracify is a transparent company in which openness and flexibility are truly lived out. The team is extremely supportive and creates an environment in which you feel comfortable and can grow. Technologically, the work is challenging and exciting, particularly due to the combination of AI and modern software development. You work on real problems and see how your work is having an impact.”
Damian
— Senior Frontend Engineer
“At Tracify, you have real impact right from the start and work in a fast-paced environment where things really get done. You work on meaningful projects that create real added value for customers and see the results of your own work quickly. The team is powerful, ambitious and working together is really fun because everyone wants to move things forward. People work here who take responsibility and work hard to build something together. Tracify is the right place for builders who want to design, speed up, and make a difference.”
Adam
— Product Lead
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