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Hybrid tracking toolkit with AI matching – consent-free tracking with precise data quality – even with cookie rejection or ad blockers.
Hyros vs. Tracify
Tracify was built to make performance marketing in the DACH region legally compliant, predictable and reliable – exactly where US providers like Hyros fail due to GDPR and German data-protection law, poor support, and unreliable data quality. Thanks to patented tracking technology hosted in the EU, Tracify connects real user interactions into complete customer journeys, creating a reliable, GDPR-compliant foundation for data-driven marketing decisions.
Hybrid-Tracking-Toolkit mit AI-Matching – Consentfreies Tracking mit präziser Datenqualität – auch bei Cookie-Ablehnung oder Adblockern.
Rechtssicher & DSGVO-konform – Bestätigt durch externe Datenschutzexperten – kein Risiko durch US-Server oder nicht erlaubte Methoden.
Optimierte Dashboards für Multichannel-Marketing – Alle Channel-Dashboards sind auf Ad-Manager-Logiken abgestimmt. Mit Chrome-Extension direkt im Meta-, Google- oder TikTok-Account steuerbar.
Verhaltensbasierte AI-Attribution – Zeigt zuverlässig, welche Touchpoints und Kanäle zum Kauf beitragen – reduziert Komplexität im Channel-Mix.
Schnelle Integration & persönliches Onboarding – Nahtlose Anbindung an alle gängigen Systeme mit technischer Unterstützung durch ein dediziertes Setup-Team.
Deutscher Premium-Support mit direktem Ansprechpartner – Keine Wartezeiten, kein Chatbot – schnelle Lösungen von Menschen, die sich auskennen.
Hyros
Datenverarbeitung auf US-Servern: Die Daten werden in den USA verarbeitet und unterliegen damit dem US Cloud Act. Für DSGVO-Konformität braucht es zusätzliche Absicherung.
Daten nur mit Consent rechtlich verwertbar – Ohne explizite Zustimmung ist das Tracking unzulässig – bei Consent-Pflicht führen Cookie-Ablehnungen direkt zu Datenverlusten.
Dashboard-Logik auf High-Ticket-Lead-Gen ausgerichtet – Für E-Commerce ungeeignet – Workflows sind nicht auf klassische Ad-Manager-Prozesse abgestimmt.
Keine AI-Attribution – Komplexität bei Multi-Channel-Kampagnen bleibt bestehen – keine datenbasierte Bewertung der wahren Touchpoint-Wirkung.
Hoher technischer Setup-Aufwand – Integration erfordert deutlich mehr Implementierungsaufwand als nötig.
Kein lokaler Support – US-Support ohne persönliche Ansprechpartner – Kommunikation an US-Zeitzonen gebunden.
| TRACIFY | Hyros |
|---|---|
✓ | ✕ Data processing on US servers: the data is processed in the USA and is therefore subject to the US CLOUD Act. GDPR compliance requires additional safeguards. |
✓ Legally compliant & GDPR-compliant – confirmed by external data-protection experts – no risk from US servers or impermissible methods. | ✕ Data only legally usable with consent – without explicit consent, tracking is not permitted – when consent is required, cookie rejections lead directly to data loss. |
✓ Optimized dashboards for multichannel marketing – all channel dashboards are aligned with ad-manager logic. | ✕ Dashboard no longer up to date and not designed for current market needs – unsuitable for e-commerce – workflows aren't aligned with classic ad-manager processes. |
✓ Behavior-based AI attribution – reliably shows which touchpoints and channels contribute to the purchase. | ✕ No AI attribution – complexity in multi-channel campaigns remains – no data-based assessment of the true touchpoint impact. |
✓ German-language support at the highest service level – personal, specialized in performance marketing, independently rated 9.8/10 on OMR Reviews. | ✕ Lack of personal support – long response and resolution times, with proactivity dropping rapidly after the contract is signed. |
For e-commerce & lead generation companies
Thousands of performance marketers are already managing their budgets with Tracify
Certified. Consent-free. Made in Germany.
FAQ
Frequently asked questions
Still have questions?
Contact our support team.
Is Tracify a good alternative to Hyros?
Yes, especially if you want to run performance marketing in the DACH region in a legally compliant, predictable way. Hyros processes data on US servers, while Tracify hosts in Germany and relies on patented AI Matching.
What's the biggest difference between Tracify and Hyros when it comes to GDPR?
Tracify's GDPR compliance is confirmed by external data-protection experts, and Tracify hosts in Germany. Hyros processes data on US servers and is therefore subject to the US CLOUD Act.
Is Hyros GDPR-compliant?
Hyros processes your customers' data on US servers. Whether such a setup is GDPR-compliant depends on additional safeguards and often on consent. If consent is declined, that data is missing.
Can I switch from Hyros to Tracify?
Yes. The switch is possible independently of your existing Hyros setup, since Tracify brings its own EU-hosted tracking infrastructure. In a very short time, you can bring your tracking and attribution with Tracify to a new level of data quality while becoming legally compliant and protecting your customers' privacy from both an ethical and legal standpoint. Our German-speaking experts will proactively support you with integration, onboarding, and team education. Whether for e-commerce or lead-gen funnels, it's the perfect alternative for a new level of professionalism, legal compliance, and data quality in performance marketing.
