Hyros vs. Tracify

Why you make better decisions with Tracify — not Hyros

Even though Hyros is positioned as a tracking alternative, a closer look reveals
massive weaknesses, especially for data-driven performance marketing in e-commerce:
Junger Mann mit Bart und kurzen Haaren lächelt vor grauem Hintergrund.Mann mit Brille und grauem Kapuzenpullover mit dem Schriftzug "TITAN", lächelnd vor grauem Hintergrund.Junger Mann mit kurzem braunem Haar und weißem Pullover lächelt vor weißem Hintergrund.Junger Mann mit kurzem braunem Haar und weißem Pullover lächelt vor weißem Hintergrund.Porträt eines lächelnden Mannes mit kurzem Bart, kurzem schwarzen Haar und schwarzen Ohrsteckern vor weißem Hintergrund.Porträt eines jungen Mannes mit kurzem dunklem Haar, leichtem Bart und schwarzem T-Shirt vor blauem Hintergrund.
Thousands of performance
marketers rely on Tracify's data!
BLACKROLL brand logo.L'Osteria logo with white text on a red background.Casio brand logo in bold blue letters.Logo mit den weißen Buchstaben 'TC' auf einem roten Hintergrund.LUCKY BIKE Schriftzug als Logo in weiß auf schwarzem Hintergrund.Hannoversche logo with two blue slashes followed by bold navy blue text.

Hyros vs. Tracify

Tracify was developed to solve the biggest problems of modern tracking: fragmented data, consent dependency, and unreliable attribution. Thanks to a patented tracking technology Tracify combines real user interactions to complete customer journeys and thus creates a reliable basis for data-driven marketing decisions.

Hybrid tracking toolkit with AI matching — Consent-free tracking with precise data quality — even in the event of cookie rejection or ad blockers.
Legally secure & GDPR-compliant — Confirmed by external data protection experts — no risk from US servers or prohibited methods
Optimized dashboards for multichannel marketing — All channel dashboards are tailored to ad manager logics. With the Chrome extension, you can control it directly from your Meta, Google or TikTok account.
Behavior-based AI attribution — Shows reliably which touchpoints and channels contribute to the purchase — reduces complexity in the channel mix.
Quick integration & personal onboarding — Seamless connection to all common systems with technical support from a dedicated setup team.
German premium support with direct contact — No waiting times, no chatbot — quick solutions from people who know their stuff.
Hyros
Tracking technology is highly risky under data protection law — Fingerprinting combined with US servers violates data protection requirements in Germany and the EU on several levels.
Data can only be used legally with consent — Tracking is prohibited without explicit consent — if consent is required, cookie refusals lead directly to data loss.
Dashboard logic focused on high-ticket lead gen — Unsuitable for e-commerce — Workflows are not tailored to classic ad manager processes.
No AI attribution — Complexity remains in multi-channel campaigns — no data-based assessment of the true touchpoint impact.
High technical setup effort — Integration requires significantly more implementation effort than necessary.
No local support — US support without personal contacts — communication tied to US time zones.

Dashboard

check icon
Real-time dashboard to track performance live
check icon
Marketing overview: all top KPIs at a glance
check icon
Channel overview & individual channel dashboards
check icon
Customer journey dashboard: touchpoints to conversion
check icon
Creative analysis: identify best-performing creatives
check icon
Influencer tracking dashboard
check icon
Chrome extension for Meta, Google & TikTok

Functions

check icon
Hybrid tracking (client & server combined)
check icon
AI matching: precise user matching across devices & sessions
check icon
AI attribution: behavior-based attribution with a focus on real impact
check icon
Differentiate new vs. returning customers in the funnel
check icon
Unlimited attribution window
check icon
GDPR-compliant & consent-free possible
check icon
Webhooks & integrations

Support & Enablement

check icon
German premium support
(9.8/10 OMR score)
check icon
Personal support & performance onboarding
check icon
Academy with in-depth performance marketing expertise
check icon
Regular check-ins & strategic sparrings
check icon
Setup, integration & analysis support
Core Features

These features make Tracify unique

Hybrid Tracking

AI Matching

AI Attribution

Feature Image

Hybrid Tracking

Complete tracking despite iOS 14.5, ad blockers & cookie opt-outs. Patented, GDPR-compliant & consent-free — for maximum data sovereignty.

Feature Image

AI-Matching

Make data-based decisions with attribution that recognizes what really works. Optimized for maximum incrementality — simple, flexible, reliable.

Feature Image

AI-Attribution

No chaos, no flood of tabs: Get your team in sync with a unified data hub — live, clear & time-saving.

case studies

These customers rely on market leader tracking

See all case studies

Stay Cold Apparel & Ex Machina

Jonas Bakri Makki
CEO Ex Machina

Quickly create, send, and track invoices in one place, so billing feels smooth and professional without extra admin.

1

x

x

x

x

x

Stay Cold Apparel & Ex Machina

Jonas Bakri Makki
CEO Ex Machina
1

x

x

x

x

x

Stay Cold Apparel & Ex Machina

Jonas Bakri Makki
CEO Ex Machina

Quickly create, send, and track invoices in one place, so billing feels smooth and professional without extra admin.

1

x

x

x

x

x

Stay Cold Apparel & Ex Machina

Jonas Bakri Makki
CEO Ex Machina

Quickly create, send, and track invoices in one place, so billing feels smooth and professional without extra admin.

1

x

x

x

x

x

Stay Cold Apparel & Ex Machina

Jonas Bakri Makki
CEO Ex Machina

Quickly create, send, and track invoices in one place, so billing feels smooth and professional without extra admin.

1

x

x

x

x

x

Stay Cold Apparel & Ex Machina

Jonas Bakri Makki
CEO Ex Machina

Quickly create, send, and track invoices in one place, so billing feels smooth and professional without extra admin.

1

x

x

x

x

x

How Beilmann scaled its customer to 620,000k with 2.6x blended ROAS in the area of demand gen revenue.

Lukas Beilmann
Founder Beilmann
2.6x

Cross-channel ROAS

12K

Total new orders

€620K

Total new demand gen revenue

How SKINBRO scaled a previously “unsuccessful ad” to €85,000 per day.

Valentin Müller
CEO SKINBRO
85.000€

On one ad per day

Mehr

Transparency after flying blind

Intraday

Scaling with Real-Time Data

How Stay Cold Apparel & Ex Machina increased their budget tenfold after relaunching Google Ads!

Jonas Bakri Makki
CEO Ex Machina
9.3

ROAS

76%

New customer rate

7

Annual turnover

How T1TAN is now optimizing new market launches faster and more precisely!

Manuel Meier
CEO T1TAN
Higher

Budget for new launches

Better

Communication with their agencies

Stopping

Overattribution

How Paperlike was able to profitably increase its turnover by more than 400,000€.

Jan Sapper
CEO Paperlike
400k

More turnover

50%

More sales overall

75%

More revenue via Google Ads

How Duschbrocken cut its CPO by 25% and continued to expand despite inflation!

Johannes Lutz
CEO Duschbrocken
25%

Reduced CPO

More

Efficiency when working with agencies

5-10 hours

Manual work saved per week

How VitaMoment increased its advertising spending to €4,000 per day.

Robert Schäfer
CEO VitamoMent
4x

Ad Spend

30%

Increased performance

4,000.00€

Advertising spend per day now

How Dogs'n Tiger reduced their costs per order by 20% — through precise analysis of the customer journey!

Mario Sieger
Head of Marketing Dogs'n Tiger
20%

Lowered CPO

8%

Lowered CAC

100%

Trust Tracify data

How Sperling Bags was able to profitably increase its daily Google ad budget by 6 times!

Björn Sperling
CEO Sperling Bags
6x

Daily advertising spending

+50%

Weekly output of successful creatives

100%

Trust Tracify

How nano was able to increase profitability by 23% with Tracify.

Mert Gönensay
Co-Founder Nano
23%

Profitability

Better

Budget allocation

Increased

Efficiency

How fenou was able to profitably increase its ad budget by 2.5 times to 50,000€ and improve its profitability at the same time!

Nina Schmidt
Co-Founder
2.5x

Ad Spend

More

Profitably

ROAS

Boosted

How bedrop were able to profitably increase their advertising spending tenfold — from 30,000 to over 300,000 per month!

Florian Bein
Co-Founder bedrop
10x

Ad Spend

300k

Monthly ad spend

8-digit

Turnover

How Love & Faith was able to profitably scale by 6 times their revenue within a month with real-time tracking.

Andre Futschik
CEO Love & Faith
6x

Scaled in one month

7-digit

Turnover

+90%

Data discrepancy identified

How Zahnheld was able to easily scale to a six-figure advertising budget range!

Noel Beck
Head of eCom Zahnheld
4x

Ad Spend

Better

Understanding the customer journey

Scaled

On multiple six-digit ad spend

Would you like to know more?
Book a demo now!

Book a demo with one of our marketing experts and find out what options are available for your online marketing.
I have the Privacy Policy I have read and agree with it.
Thousands of performance
marketers rely on Tracify's data!
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
FAQ

Frequently asked questions

Still have questions?
Contact our support team.
Is there a risk-free trial available?
arrow down

Yes, we offer a 30-day trial period. During this time, you can see for yourself that Tracify offers the value you're looking for. For more information about the trial period, check out your demo call.

Is Tracify GDPR compliant?
arrow down

Yes, Tracify is GDPR-compliant. Data protection is an important but also very complex issue. To make a long story short: We anonymize all collected data and host it on servers in Germany.

Why do professional marketers use this tracking/attribution tool?
arrow down

Traffic platforms aren't honest about their tracking in order to appear more attractive to advertisers. That's why experienced marketers use Tracify to efficiently optimize their budget and avoid being misled.

What is the difference between Tracify and other tracking tools?
arrow down

We track more precisely than any other tool on the market. You can track across devices, domains, and sessions—and combine multiple channels! Fully GDPR-compliant. You can also see how your customers are behaving across the various channels and where you're best spending your money. There's a reason why many of the most up-and-coming brands in Europe work with us. We encourage you to try it out for yourself!

Can Tracify overattribute?
arrow down

No, we can't overattribute because we only look at real data and don't model conversions. We also have over 50,000 functions in our code to make sure we don't overattribute.

Do I need a specific tech stack and technical experience?
arrow down

Our software can be integrated with almost any business system. This also includes customer-specific systems.

You can find more information on our Integration page (click here)

We provide you with step-by-step video and text instructions for implementation. In addition, our support team will answer all your questions and provide you with active support.