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Hybrid tracking toolkit with AI matching – consent-free tracking with precise data quality – even with cookie rejection or ad blockers.
Hyros vs. Tracify
Tracify was built to make performance marketing in the DACH region legally compliant, predictable and reliable – exactly where US providers like Hyros fail due to GDPR and German data-protection law, poor support, and unreliable data quality. Thanks to patented tracking technology hosted in the EU, Tracify connects real user interactions into complete customer journeys, creating a reliable, GDPR-compliant foundation for data-driven marketing decisions.
Hybrid-Tracking-Toolkit mit AI-Matching – Consentfreies Tracking mit präziser Datenqualität – auch bei Cookie-Ablehnung oder Adblockern.
Rechtssicher & DSGVO-konform – Bestätigt durch externe Datenschutzexperten – kein Risiko durch US-Server oder nicht erlaubte Methoden.
Optimierte Dashboards für Multichannel-Marketing – Alle Channel-Dashboards sind auf Ad-Manager-Logiken abgestimmt. Mit Chrome-Extension direkt im Meta-, Google- oder TikTok-Account steuerbar.
Verhaltensbasierte AI-Attribution – Zeigt zuverlässig, welche Touchpoints und Kanäle zum Kauf beitragen – reduziert Komplexität im Channel-Mix.
Schnelle Integration & persönliches Onboarding – Nahtlose Anbindung an alle gängigen Systeme mit technischer Unterstützung durch ein dediziertes Setup-Team.
Deutscher Premium-Support mit direktem Ansprechpartner – Keine Wartezeiten, kein Chatbot – schnelle Lösungen von Menschen, die sich auskennen.
Hyros
Tracking-Technologie datenschutzrechtlich hochriskant – Fingerprinting kombiniert mit US-Servern verstößt auf mehreren Ebenen gegen Datenschutzanforderungen in Deutschland und der EU.
Daten nur mit Consent rechtlich verwertbar – Ohne explizite Zustimmung ist das Tracking unzulässig – bei Consent-Pflicht führen Cookie-Ablehnungen direkt zu Datenverlusten.
Dashboard-Logik auf High-Ticket-Lead-Gen ausgerichtet – Für E-Commerce ungeeignet – Workflows sind nicht auf klassische Ad-Manager-Prozesse abgestimmt.
Keine AI-Attribution – Komplexität bei Multi-Channel-Kampagnen bleibt bestehen – keine datenbasierte Bewertung der wahren Touchpoint-Wirkung.
Hoher technischer Setup-Aufwand – Integration erfordert deutlich mehr Implementierungsaufwand als nötig.
Kein lokaler Support – US-Support ohne persönliche Ansprechpartner – Kommunikation an US-Zeitzonen gebunden.
| TRACIFY | Hyros |
|---|---|
✓ | ✕ Tracking technology is a serious data-protection risk – fingerprinting combined with US servers violates data-protection requirements in Germany and the EU on multiple levels. |
✓ Legally compliant & GDPR-compliant – confirmed by external data-protection experts – no risk from US servers or impermissible methods. | ✕ Data only legally usable with consent – without explicit consent, tracking is not permitted – when consent is required, cookie rejections lead directly to data loss. |
✓ Optimized dashboards for multichannel marketing – all channel dashboards are aligned with ad-manager logic. | ✕ Dashboard no longer up to date and not designed for current market needs – unsuitable for e-commerce – workflows aren't aligned with classic ad-manager processes. |
✓ Behavior-based AI attribution – reliably shows which touchpoints and channels contribute to the purchase. | ✕ No AI attribution – complexity in multi-channel campaigns remains – no data-based assessment of the true touchpoint impact. |
✓ German-language support at the highest service level – personal, specialized in performance marketing, independently rated 9.8/10 on OMR Reviews. | ✕ Lack of personal support – long response and resolution times, with proactivity dropping rapidly after the contract is signed. |
Comparing Tracify
Complex but implemented in one day
Feature
Tracking accuracy
GDPR-compliant
Possible without consent
Multi-channel tracking
Multi-channel attribution
Tracking window > 7 days
AI attribution
Custom Attribution Models
Dashboards (complete)
Performance focus
Platform-independent
Training area/enablement
Support (Top Tier)
Chrome plugin for Ads Manager
100% server-side & AI-based, no modeling
100% (server in 🇩🇪 + audits)
(without cookies)
Cross-device/cross-domain/cross-channel
Inclusive, out of the box
Up to 28+ days
Behavior-based, incremental
First, Last, Linear, U-Shape, AI
Realtime + in-depth reports
Designed for E-Com Growth Teams
100% independent
Tracify Academy (Performance/Tracking)
Personal, specialized in performance teams
Yes (Meta, TikTok, Google, Pinterest)
Meta Pixel
Heavy losses due to iOS/cookies
US Servers + Cloud Act
Meta only
Max. 7 days (iOS)
Branding-driven
self-interest
Google Analytics
Model data
US Servers + Cloud Act
Google only
Basic
generalist
Basic
Basic
Basic
Basic
US tools (e.g. Triple Whale)
Partially modelled & unclean
US provider
Partially
Restricted
Partially
modeled
Restricted
Mostly strong
yes
Partially
Partially
Partially
GDPR tools (e.g. Matomo)
Solid depending on the setup
yes
Partially
Very limited
configurable
Simpel
Basic Analytics
yes
Community
For e-commerce & lead generation companies
Thousands of performance marketers are already managing their budgets with Tracify
Certified. Consent-free. Made in Germany.
FAQ
Frequently asked questions
Still have questions?
Contact our support team.
Is Tracify a good alternative to Hyros?
Yes, especially if you want to run performance marketing in the DACH region in a legally compliant, predictable way. Hyros' fingerprinting approach combined with US servers is considered high-risk under data-protection law, while Tracify relies on a patented, audited technology hosted in the EU.
What's the biggest difference between Tracify and Hyros when it comes to GDPR?
Tracify's GDPR compliance is independently confirmed by external data-protection experts. Hyros' tracking (fingerprinting + US servers) violates data-protection requirements in Germany and the EU on multiple levels.
Is Hyros GDPR-compliant?
Hyros processes your customers' personal data unencrypted on US servers. Without explicit consent, you massively endanger the privacy of your unsuspecting customers, and you have to expect that in the event of a data-protection audit by authorities, your setup will be classified as illegal.
Can I switch from Hyros to Tracify?
Yes. The switch is possible independently of your existing Hyros setup, since Tracify brings its own EU-hosted tracking infrastructure. In a very short time, you can bring your tracking and attribution with Tracify to a new level of data quality while becoming legally compliant and protecting your customers' privacy from both an ethical and legal standpoint. Our German-speaking experts will proactively support you with integration, onboarding, and team education. Whether for e-commerce or lead-gen funnels, it's the perfect alternative for a new level of professionalism, legal compliance, and data quality in performance marketing.
