A concise overview of Tracify's most important dashboards

Summary

‍

‍

The Tracify dashboards in use

‍

Marc, co-founder of Tracify, gives a compact overview of the most important dashboards

and shows how companies can manage their marketing performance holistically, data-based and in real time.

‍

Marketing Overview Dashboard

‍

that Marketing Overview is the central hub for all marketing activities.

Here, teams get at a glance:

‍

• Total ad spend and revenue
• Cost per Order (CPO), CAC, MER, CRC, and New Customer Rate
• Flexible attribution settings
• Segmentation by new and existing customers

‍

Trends in sales, ad spend and efficiency indicators are presented visually in order to quickly identify anomalies, negative or positive developments. Particularly important: Key figures such as CPO, AOV and MER are considered together to real profitability correctly classify.

‍

Channel Overview

‍

In Channel overview All marketing channels (e.g. Meta, Google, TikTok, Outbrain) are made comparable:

‍

• Budget distribution per channel
• Performance comparison with freely selectable attribution
• New Visitor & New Customer Rate to identify top-of-funnel channels

‍

Here will Channel level budget decisions hit — not at campaign level.

‍

Channel Deep Dives & Ad Manager

‍

There are detailed channels for each channel Deep dive dashboards:

‍

• Overtime performance (spend, revenue, ROAS, CRC)
• Central control metrics such as CPM, CTR, CPC
• Quick root cause analysis of performance changes

‍

In addition, Tracify imitates the logic of the respective ad managers

(Campaigns → Ad Sets → Ads), including historical spend histories

and Tracify attribution down to new customer level.

‍

Realtime Dashboard

‍

that Real-Time Dashboard provides real real-time data

— regardless of advertising platforms' API delays:

‍

• Ideal for days with high dynamics (e.g. Black Friday)
• Revenue, Performance, and Spend on the current day
• Complemented by Chrome Extensions, which bring real-time data directly to ad accounts

‍

Influencer dashboard

‍

In Influencer dashboard Influencer activities are fully measurable:

‍

• Revenue, Spend, and Performance Overview
• Top influencers and cooperation analyses
• Evaluation at influencer, cooperation and placement level
• Tracking regardless of discount codes or platforms

‍

More about the Influencer Tracking Dashboard

‍

Creative Dashboard

‍

One of the key performance dashboards:

‍

• Analysis of creatives according to freely selectable metrics (e.g. CTR, spend)
• Identify patterns, trends, and creative winners
• Summary of identical creatives using naming logics
• Comparison and visualization functions for data-driven creative strategies

‍

Learn more about the Creative Analysis Dashboard

‍

Customer Journey Dashboard

‍

Here is the complete Customer journey visible:

‍

• Average touchpoints to purchase
• Sales cycle duration
• Channel roles (Initiator vs. Closer)
• Most common conversion paths and channel combinations

‍

So it becomes clear How channels play togetherWhich channels bring new customers

and which conversions complete.

‍

More about the Customer Journey Dashboard

‍

Profit & Loss Dashboard

‍

that Profitability Dashboard shows the economic reality:

‍

• Net revenue, CM1—CM3
• Breakdown by new and existing customers
• AOV differences
• Daily profitability analyses

‍

This allows marketing decisions to be made directly with real profitability link.

‍

More about the Profit & Loss Dashboard

‍

‍

Conclusion

‍

Tracify offers a fully integrated dashboard landscape that:

‍

• creates cross-channel transparency
• provides real real-time data
• Fully map customer journeys
• Enables performance and budget decisions based on accurate data

‍

‍