How Zahnheld was able to easily scale to a six-figure advertising budget range!

“Before we started using Tracify, it was very difficult to see which advertising tools worked really well. In particular, Meta's (mostly) delayed data made it very difficult for us to quickly optimize our ads when we had higher daily ad spending.” - Noël Beck (Head of eCom Department)

• They relied on Meta attribution, which resulted in lost time and revenue because the wrong ads were scaled.
• I had to guess the best performing ads and couldn't compare performance to sales cycles longer than 7 days.
• On days when a higher daily turnover was required (such as Black Friday), we were unable to optimize with certainty.

We've adopted Tracify as the source of truth for real-time and multi-channel analytics. Since implementation, all clicks have been tracked by our patent-pending tracking technology. We have also introduced multichannel analysis, which Zahnheld uses to better understand various parts of the customer journey.

Longer sales cycles in comparison

The ability to compare longer sales cycles became the key for Zahnheld to to better understand the customer buying process. This resulted in more advertising spending being put into Meta.

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Social ads helped Amazon

Sales on Amazon skyrocketed after Zahnheld gained more attention in its target market by scaling ads on social media (e.g. on Meta).

• Trust in the best performers, which Tracify identified, had a positive impact on sales.
• Give convenient thanks to real-time data more than 10,000€/day off.
• Able to longer attribution cycles Can be seen as 7 days.
• Overall faster iterations and scaling.