How SKINBRO scaled a previously “unsuccessful ad” to €85,000 per day.

“As with most companies that spend money on Facebook, trustworthy collaboration is critical! The iOS update brought challenges on the tracking front that we didn't know before. Which ads can be scaled and which must be turned off? ” - Valentin Müller (CEO)

I no longer trusted the data from the advertising platforms (Meta, Google, etc.), which led to more conservative testing.

We've adopted Tracify as the source of truth for real-time and multi-channel analytics. Since implementation, all clicks have been tracked by our patent-pending tracking technology. The addition of our browser extension to work directly with real-time data in ad accounts helped us get a better overview and combine data points.

Tracify data > Ad account data SKINBRO no longer relies on data transfer from ad accounts and instead uses Tracify's Chrome extension. Better structured processes. Tracify is well suited for creating a common data basis. This enabled more structured processes and a higher level of trust in the collected data.

Transparency in their advertising accounts. With real-time data, they can see exactly when they need to shut down or scale ads based on actual performance. Better tracking of iOS users.