How bedrop were able to profitably increase their advertising spending tenfold — from 30,000 to over 300,000 per month!

• Data accuracy issues following the introduction of iOS 14.5 and other privacy updates
• Unreliable assignments led to poor decisions
• They worked “blindly” when evaluating their marketing campaigns across multiple channels.

• Uncertainty about which ads should be scaled
• Inefficient allocation of marketing budgets
• Difficulties in developing profitable growth strategies
• Potential loss of revenue (opportunity costs) due to unclear data

We've adopted Tracify as the source of truth for real-time and multi-channel analytics. Since implementation, all clicks have been tracked by our patent-pending tracking technology. At the same time, we use the browser extension to work directly with real-time data within advertising platforms.

Tracify Insights > Ad Platforms

They found that the attribution data they received directly from advertising platforms did not match. That meant they were wasting money. Tracify gave them much more certainty, which helped them scale.

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More revenue from new customers

Thanks to optimized tracking and improved attribution, Bedrop was able to increase the number of new customers after identifying the most powerful new customer campaigns.

• Improved data transparency and significantly more clarity
• More efficient budget allocation
• Flexible adjustment of attribution windows
• More accurate assessment of the customer journey