How Sperling Bags was able to profitably increase its daily Google ad budget by 6 times!

• They no longer trusted the data in their meta account
• Had no way to differentiate between “first click,” “last click,” or “linear” transformation
• Without trust in the data, they could neither analyze nor understand the customer journey.

• No clear understanding of the actual impact of individual channels (e.g. meta) on conversions
• A lack of insight into first and last-click conversions made scaling—particularly for longer customer journeys — almost impossible
• Many hours per week were lost analyzing data without a clear basis for decision-making

We've adopted Tracify as the source of truth for real-time and multi-channel analytics. Since implementation, all clicks have been tracked by our patent-pending tracking technology. In addition, all external marketing agencies and employees can retrieve information from the dashboard, which gives T1TAN a better opportunity to create reports and learn from them and draw conclusions.

Trust Tracify instead of Google

The Google Ads backend gave them the feeling that they were already at the limit. However, in Tracify's dashboards, they saw that there was still plenty of room for scaling gave.

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Understanding customer journeys

With all the insights provided by Tracify, they now have a holistic overview of the customer journey, which they can further optimize.

• Get a holistic overview about how the individual channels interact with each other
• Real-time data optimized their Options for intraday scaling
• Better understanding of which advertising media positively support the customer journey
• Die Search for powerful creatives It's a lot easier now