How Paperlike was able to profitably increase its turnover by more than 400,000€.

After the iOS14.5 update, the tracked performance of the meta ad channel didn't look as promising anymore. The allocation problems led to uncertainty and unclear decisions.

Wrong decisions about marketing and business measures could have been made due to a lack of data and information about the incrementality of campaigns.

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Channels that worked well before became worse. No new channels were activated because entry costs were too high due to a lack of attribution.

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Paperlike would have had to revise its marketing strategy and focus less on paid media if ad account profitability could not be maintained.

We've adopted Tracify as the source of truth for real-time and multi-channel analytics. Since implementation, all clicks have been tracked by our patent-pending tracking technology. At the same time, we use the browser extension to work directly with real-time data within advertising platforms.

Exploit seasonality

Tracify enabled media buyers to respond faster to seasonal events by using real-time data across all channels. This resulted in profitable ads are scaled and losing ads are quickly switched off were able to.

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17% data discrepancy

Beilmann found that Tracify's data was more accurate (compared to actual business data), while Google Ads showed a false difference of -17% in ROAS.

• You can see how the individual channels (Email, Meta, Google, Influencer, Organic & TikTok) work together and Analyze their performance better.
• Optimize your ads back on an intraday basis.
• Increased budget with no negative effect on the entire MER shop.