How nano was able to increase profitability by 23% with Tracify.

• No longer profitable when you first buy
• The reporting data got worse over time in Meta and Google Ads Manager
• Difficulty understanding which perspectives and creatives had the biggest impact on their growth

• As CPMs have increased, they have acquired customers with a higher loss.
• They had to manually calculate the customer's CLV.
• Uses various spreadsheets to keep track of key KPIs
• Increased uncertainty about the analyzed data from their paid channels

We've adopted Tracify as the source of truth for real-time and multi-channel analytics. Since implementation, all clicks have been tracked by our patent-pending tracking technology. With all this data combined in dashboards, it is possible to better understand the customer journey. You can also use the browser extension to work directly with real-time data within advertising platforms.

More trust in KPIs

With attribution and data provided by Tracify, nano began to trust its KPIs again. This meant that they no longer had to guess whether the numbers were correct or not.

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Easier workflow

With Tracify, all KPIs are now displayed as an overlay in their ad managers thanks to our Chrome extension. This has helped nano work faster and without interrupting the workflow.

• yours displays again in real time Be able to customize
• Working with this data directly in ad accounts increased their efficiencyWhat is crucial for a 2-man company
• Redistribution of the budget from Meta to Google after analyzing the customer journey