How Stay Cold Apparel & Ex Machina increased their budget tenfold after relaunching Google Ads!

Stay Cold Apparel makes high-quality, tattoo-inspired clothing that is soft, well-made, and beautiful to look at. Known for having a keen eye for detail.

9.3

ROAS

76%

New customer rate

7

Annual turnover

“As a performance marketing agency, it is crucial for us to track our campaigns precisely. Tracify was an invaluable tool that helped us do just that. The platform is easy to use and provides real-time insights that enable us to optimize our campaign strategies and achieve better results for our customers. We recommend Tracify to anyone who wants to improve their attribution tracking.”

Jonas Bakri Makki
Jonas Bakri Makki
CEO Ex Machina

Challenges

Lack of information and quality in controlling lead to difficult conditions and inefficiency (and stagnation) in terms of growth in acquiring new customers and expanding the existing customer segment.

Consequences

Lack of information and quality in controlling lead to difficult conditions and inefficiency (and stagnation) in terms of growth in acquiring new customers and expanding the existing customer segment.

Solution

We've adopted Tracify as the source of truth for real-time and multi-channel analytics. Since implementation, all clicks have been tracked by our patent-pending tracking technology. We have also launched our influencer marketing management and tracking tool, which is essential to further improve the multi-channel marketing approach.

Result

Our learnings

Independent reporting

Trust in Tracify's data led to more Independence from undervaluation of clicks, conversions, and sales by Google.

Higher scaling speed

With the option of daily and direct optimizations, Stay Cold Apparel now has a secure basis for faster scaling.

Why Tracify?

  • Access to Real-Time Data Flow.
  • Highest possible data quality regardless of ad blockers, rejected cross-app tracking, or cookies.
  • All real-time data at every level (campaigns, ad groups, ads) directly from the Google Ads dashboard with Tracify's Chrome extension visibly.

Would you like to know more?
Book a demo now!

Book a demo with one of our marketing experts and find out what options are available for your online marketing.
I have the Privacy Policy I have read and agree with it.
Thousands of performance
marketers rely on Tracify's data!
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.