Higher
Budget for new launches
How T1TAN is now optimizing new market launches faster and more precisely!
T1TAN is the fastest growing start-up for goalkeeper gloves and clothing. Through social media and innovative e-commerce solutions, they are building the leading goalkeeper brand in Europe.
Better
Communication with their agencies
Stopping
Overattribution
“The agencies we work with use Tracify and love it. Especially because they get a better overview in the multichannel view. That also makes it easier for me as a decision maker!”
Challenges
Because it's a seasonal product, they need to get the most out of every ad within the season.
And as campaigns changed rapidly due to constantly updated collections, it became difficult for T1TAN to quickly analyze the most profitable SKUs.
Consequences
Because it's a seasonal product, they need to get the most out of every ad within the season.
And as campaigns changed rapidly due to constantly updated collections, it became difficult for T1TAN to quickly analyze the most profitable SKUs.
Solution
We've adopted Tracify as the source of truth for real-time and multi-channel analytics. Since implementation, all clicks have been tracked by our patent-pending tracking technology. With all this data combined in dashboards, it is possible to better understand the customer journey. You can also use the browser extension to work directly with real-time data within advertising platforms.
Result
Our learnings
Faster acceptance
Prior to using Tracify, T1TAN had a lengthy reporting and acceptance cycle. Now they can Act faster than before, which is crucial for their advertising and product development.
Meta override
T1TAN found that newsletter campaigns led to excessive attribution in Meta Ads Manager, which would have been misinterpreted without Tracify.
Why Tracify?
- Understanding data faster and incrementality of purchases with the Chrome plugin.
- Better real-time optimization within the Ads Manager while considering other channels.
- More trust in newly launched products and the associated new ads.
Would you like to know more?
Book a demo now!
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