2.6x
Cross-channel ROAS
How Beilmann scaled its customer to 620,000k with 2.6x blended ROAS in the area of demand gen revenue.
Beilmann is one of the leading Google Ads agencies and a driving force behind push marketing in Google Space.
Integrating a production team sets Beilmann apart from your traditional Google Ads agency.
One of their main goals is to establish push marketing for their customers via the Google channel YouTube and Demand Gen through efficient creative design.
- Managing +5 million advertising spend per month
- Generated +430 million turnover
- +50 active brands
12K
Total new orders
€620K
Total new demand gen revenue
“Tracify has helped us immensely in making demand gen a thriving new channel for our client to attract new customers.”
Challenges
- Understanding the Impact of Youtube and Demand Gen on the Customer Journey
- Comparing Meta and Outbrain's Performance with Youtube and Demand Gen
- Google Ads date delay and iOS tracking issue
Consequences
- We couldn't compare Meta and Outbrain with their demand-gen campaigns
- We were unable to make and scale underground budget decisions for demand gen campaigns
- Could no longer correctly evaluate the individual channels
Solution
We've adopted Tracify as the source of truth for real-time and multi-channel analytics. Since implementation, all clicks have been tracked using our patent-pending tracking technology.
With all this data combined in our dashboards, it is possible to better understand the customer journey. In addition, the browser extension allows you to work directly with real-time data within advertising platforms.
Result
Beilman was able to scale his successful demand gen creative with an average 1.42x Tracify ROAS (instead of 1.05x according to Google), resulting in a mixed shop ROAS of 2.6x.
Our learnings
Holistic channel view
Beilmann found that without an attribution tool like Tracify, it is almost impossible to successfully integrate demand gen as a channel into the marketing mix.
More new customers
Demand Gen is a prospecting channel, like Meta, and must be treated as such. This is possible with Tracify by using real-time data.
Why Tracify?
- Compare all marketing channels and evaluate the brand's marketing efforts to acquire customers
- You can use the same attribution model for all of these channels.
- You can now see the impact of demand gen campaigns on a daily basis
Would you like to know more?
Book a demo now!
Book a demo with one of our marketing experts and find out what options are available for your online marketing.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
