How fenou was able to profitably increase its ad budget by 2.5 times to 50,000€ and improve its profitability at the same time!

Fenou improves women's health with herbal supplements, natural cosmetics, and educational material that focuses on hormonal disorders such as PMS and period pain. More than 1800 positive reviews confirm the company's commitment to making women's everyday lives healthier and better.

2.5x

Ad Spend

More

Profitably

ROAS

Boosted

“I highly recommend using Tracify for accurate tracking. It is the basis for every business.”

Nina Schmidt
Nina Schmidt
Co-Founder

Challenges

  • Lost trust in advertising platforms' reports as the figures don't match their actual sales figures
  • I had no idea how to identify profitable, scalable ads to iterate on.
  • Unable to stop fluctuations in ad performance

Consequences

“Due to inaccurate tracking, it was virtually impossible for us to scale cleanly. We didn't know which ads we should optimize and which channel should receive how much budget.” - said Nina.

Solution

We've adopted Tracify as the source of truth for real-time and multi-channel analytics. Since implementation, all clicks have been tracked by our patent-pending tracking technology. We have also launched our influencer marketing management and tracking tool, which is essential to further improve the multi-channel marketing approach.

Result

Our learnings

Using AI to your advantage

Thanks to AI Attribution, they no longer have to worry about all the different attribution settings. This saves time and improves collaboration with your agency.

Meta & Co. have reported too much

When they were still tracking with Meta, etc., it looked like they had a positive ROAS but were ultimately unprofitable. With Tracify, they see the right numbers instead and were able to increase their profitability.

Why Tracify?

  • You can now go underground with Real-time data directly in your ad manager scale.
  • Smarter budget distribution thanks to a better understanding of the customer journey
  • Thanks AI attribution You no longer have to worry about the ideal attribution window and settings.

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