How VitaMoment increased its advertising spending to €4,000 per day.

Almost no verifiable data from sources such as Outbrain, Taboola, or Meta, resulting in inaccurate tracking. In addition, Google Analytics did not capture all conversion events.

‍

This led to an incomplete understanding of the entire customer journey without knowing the key touchpoints that promote initial contact and make sales easier.

• Issues with scaling and optimizing native ads.
• Low overall advertising spending.
• Longer iteration cycles & money burning for less effective funnel systems.
• They focus exclusively on the attribution of the last click and overlook the profitability of the first click.

We've adopted Tracify as the source of truth for real-time and multi-channel analytics. Since implementation, all clicks have been tracked using our patent-pending tracking technology.

‍

With all this data combined in our dashboards, it is possible to better understand the customer journey. In addition, the browser extension allows you to work directly with real-time data within advertising platforms.

Using various attribution models

The ability to compare different attribution models and windows based on more accurate data has The advertising effectiveness of Vitamoment significantly increases.

‍

Faster & better decisions

Analyzing meta ads has become much easier and faster thanks to the Chrome extension and now includes various evaluations of the user journeyso Vitamoment can make better decisions

• Verifiable and reliable data for optimization.
• Die total output increased by 20%-30%.
• Die Advertising spend on the Native platform increased by 400%.
• Better Insights straight into ad managers, which results in faster work.