Predictable data for better budget decisions
In e-commerce, the quality of data determines how efficiently marketing budgets are used. One of the biggest challenges: allocating budgets in such a way that the Return on Ad Spend (ROAS) measurably increases — despite fragmented customer journeys and technical restrictions.
Right here puts Tracify on. As an AI-powered tracking and attribution platform, Tracify provides a complete, cross-channel picture of the customer journey. This allows marketers to make well-founded, data-based decisions and optimize their advertising spending in a targeted manner.
ROAS analysis for more precise budget planning
ROAS is one of the most important indicators in performance marketing. Classifying it correctly requires more than isolated platform data.
With the patented multichannel tracking Tracify allows you to:
- individual creatives,
- touchpoints,
- and channels
Evaluate realistically — along the entire customer journey.
Thanks real-time data Budgets can be adjusted quickly and investments can be shifted specifically to where they have the greatest impact.
Tracify versus classic tracking tools
Many companies continue to rely on classic analytics tools. However, these are increasingly reaching their limits — for example through:
- iOS 14.5,
- ad blockers,
- Cookie consent restrictions.
Tracify was designed precisely for this new reality.
The platform overcomes technical restrictions, remains fully GDPR-compliant and enables a Cross-channel budget optimization in real time.
Seamless integration with common advertising platforms gives marketers a consistent overview of their campaign performance — as a basis for better strategic decisions.
Case Study: Dogs n Tiger
A practical example shows the effect of data-based budget management with Tracify.
The e-commerce brand Dogs n Tiger By using Tracify, was able to:
- Reduce cost per order (CPO) by 20%
- Reduce customer acquisition costs (CAC) by 8%
This was made possible by more precise budget allocation based on transparent, reliable data. Detailed reports helped to consistently focus on the most profitable channels and creatives.
Results at a glance:
- 20% lower CPO
- 8% lower CAC
- More accurate budget planning
- Better understanding of creative performance
More benefits of Tracify
In addition to budget optimization, Tracify offers other features for data-driven marketing:
- End-to-end customer journey mapping
- Real-time data for quick decisions
- Flexible, company-specific attribution models
- Integrate with Meta, Google & TikTok
- Transparent insights into creative and touchpoint performance
In this way, trends can be identified early on, measures can be managed in a targeted manner and marketing strategies can be continuously optimized.
conclusion
Tracify creates the basis for better budget decisions in modern marketing.
With accurate real-time data, marketers can distribute their advertising spend more efficiently, increase profitability, and enable sustainable growth.
Discover how Tracify takes your marketing strategy to the next level — with clear data, not assumptions.
