In a dynamic marketing environment, it is crucial to understand How customer journeys actually work — and which touchpoints have a real impact on conversions. Especially in e-commerce, strategy, budget distribution and growth depend directly on these findings.
AI-powered attribution It enables exactly that: It maps customer journeys step by step, realistically evaluates interactions and makes incrementality measurable.
AI Reporting Instead of Simplified Models
Classic attribution models such as first or last click fall short. They simplify complex user paths and block out important interactions between channels.
AI-based attribution takes a different path:
- Analyzes large amounts of data with machine learning
- factored Every interaction along the customer journey
- Dynamically assigns a value to touchpoints
This creates a differentiated, realistic picture of the actual marketing impact.
Marketers can thus free themselves from assumptions and make decisions based on real user behavior Meet. Budgets can be controlled more precisely and used in a targeted manner where incremental added value emerges.
Optimize new customers vs. existing customers in a targeted manner
A key advantage of AI-based attribution is clean separation between new customers and existing customers.
This is because acquisition and retention follow different patterns — and require different channels, messages, and budgets.
With detailed journey maps for each segment, brands can:
- Develop a personalized approach
- Boost conversion rates
- Evaluate customer lifetime value better
In this way, marketing measures can be targeted at particularly valuable user groups and sustainable growth can be promoted.
Case Study: Duschbrocken
A practical example of successful AI attribution is Duschbrocken.
By using multichannel attribution, the company was able to:
- Reduce cost per order (CPO) by 25%
- Allocate marketing budgets more efficiently
- Identify the most powerful channels and touchpoints
AI-based insights made it visible which measures actually contributed to the conversion. The result: lower acquisition costs, higher efficiency and a better alignment of the marketing strategy with corporate goals.
The value of Tracify's AI attribution
AI-based attribution gives brands a clear advantage:
- full understanding of the customer journey
- measurable incrementality
- well-founded, data-based decisions
Tracify combines AI-powered tracking and attribution in one platform, which is seamlessly integrated into existing marketing setups. Marketers gain deeper insights, increase the impact of their measures, and create a robust basis for continuous growth.
The result: More Clarity, Better Decisions and Sustainable Performance — Even in a rapidly changing market.
