Paid Media

Snapchat

Snapchat reaches a young, mobile audience with creative ad formats. With Tracify, you see what your Snapchat campaigns really deliver.

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Measure Snapchat with Tracify

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Snapchat reaches new audiences with creative ad formats, especially on smartphones. With Tracify, you see how much your Snapchat campaigns actually contribute to your conversions.

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Questions about the setup?

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What is Snapchat?

Snapchat is one of the leading platforms for visual communication and mobile marketing. With creative ad formats and engaging content, you reach new audiences, especially younger generations with high engagement.

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Why Tracify + Snapchat?

Attribution via UTM parameters: You add the UTM parameters to your Snapchat campaigns once. From then on, Tracify assigns every click from Snapchat to the customer journey.
Real conversions instead of in-app estimates: Snapchat often reports conversions that other channels contributed to. Tracify evaluates Snapchat in the context of the entire customer journey and shows you how many conversions the channel really drives compared to Meta, TikTok or Google Ads.
Understanding mobile customer journeys: Snapchat users are almost exclusively on mobile. Tracify assigns the click from the app to the later purchase or lead on your website and shows you how Snapchat interacts with your other channels.

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Good to know: Tracify doesn't import ad spend from Snapchat. Clicks and conversions from Snapchat are measured via UTM parameters, but your Snapchat costs are not imported automatically.

Who is Tracify for

Designed specifically for these performance marketers

Online Retailer

With Tracify, you can manage your performance marketing in a multi-channel mix more efficiently than ever. Tracify gives you full transparency about which channels are actually contributing to the conversion and where your budget has the biggest leverage. Deep integration into your data warehouse gives you a well-founded basis for decision-making for sustainable revenue and margin growth.

Tracify for Online Retailers

Lead Generation

Look through complex customer journeys and clearly assign each lead to its sources. Even with months-long sales cycles, you know exactly which campaign is making which pipeline contribution.

Tracify for Lead Generation

Agencies

Tracify helps you make excellent work visible — data-based, comprehensible and in real time. You show your customers at a glance the impact of your measures, reduce internal reporting costs and strengthen strategic decisions with well-founded insights. For maximum transparency, stronger customer loyalty and a clear positioning as a top-level performance partner.

Tracify for Agencies

Core Features