Lead Generation

In lead generation, customer journeys are often long, complex, and costly. To profitably scale your budget for qualified leads, you need to know exactly which channel delivers the crucial first contact and which one ultimately closes the lead. Tracify ensures seamless multichannel tracking and unlimited attribution, so you can decipher complex sales cycles and allocate your marketing budget with pinpoint accuracy.

Book a demo call now

Thousands of performance
marketers rely on Tracify's data!

Complete and reliable data

through Tracify's patented AI tracking technology, for maximum transparency despite tracking limits.

Holistic multi-channel tracking & true attribution

to use budgets specifically where there is the greatest impact.

Simple workflows with a central database

so that all stakeholders work with the same truth.

Over 1000+ Managed Accounts

Why Tracify is worthwhile from day one

Understand the lengthy decision-making process: Finally make months-long sales cycles measurable. Track your users’ entire journey – from the first touchpoint to the final opt-in.
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Lower Your Cost Per Lead (CPL): Optimize your marketing for profitability by shifting your budget away from inefficient campaigns and investing it in channels that generate genuine, qualified leads.
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Put an end to the attribution chaos: Drastically reduce the time spent on analysis. A centralized database shows you the unvarnished truth, without advertising platforms claiming the same leads twice.

Features

Key features at a glance

Unlimited attribution windows

Common platforms like Meta, Google & Co. forget users after just a few days. With Tracify, you track the real impact of touchpoints even across extremely long decision-making processes.

Customer Journey Dashboard

The centerpiece for complex sales cycles. Understand exactly which channels activate your target customers and which ultimately convert the lead.

AI Attribution

True incrementality instead of rigid models. Each customer journey is individually evaluated to determine the true value of each touchpoint.

Marketing Overview Dashboard

A daily updated overview of spend, CPL, efficiency, and the overall performance of all channels – in a central view for C-level and leads.

Creative Analysis Dashboard

Compare creatives based on data and instantly identify which visual assets or copy approaches attract the highest quality leads.

AI Tracking Toolkit

Complete data despite tracking limitations (consent banners, ad blockers, iOS).

Unravel complex customer journeys

When you collect qualified, high-value leads, hardly any users convert on their first click. With the Customer Journey Dashboard, you can make these complex paths tangible. You can see exactly which channels spark initial interest (Initiator), which ones sustain that interest (Holder), and where the lead ultimately submits the form (Closer). This allows you to align your funnel strategy holistically and strategically.

Where do your leads really come from? (Multichannel understanding)

Smartphone, laptop, tablet: A user clicks on your Meta ad, searches on Google later, and converts days later via retargeting. Which channel gets the credit? Tracify’s cross-device matching closes the gap where other tools fall short. We match users across all devices and turn isolated clicks into a crystal-clear, holistic customer journey. You no longer have to rely on modeled, overlapping platform data – instead, you get the single, reliable truth about how your channels work together.

Tracking across long sales cycles (Unlimited attribution windows)

In the B2B or high-ticket sectors, sales cycles often last weeks or months. Standard 7-day attribution windows are useless here. Tracify uses unlimited attribution windows that automatically adapt to your actual customer journeys – thereby seamlessly capturing even extremely long decision-making processes. This way, you won’t lose sight of any crucial touchpoints, you’ll finally be able to report your lead costs (CPL) accurately, and you’ll understand exactly which campaigns, ads, and other elements are truly driving your target customers to take action.

100% GDPR compliant – without compromising data quality

Compliance is paramount, especially when it comes to lead generation in the B2B or premium segments. Tracify operates in full compliance with the GDPR and does not require consent – without legal risks or data loss. While traditional tools are virtually rendered useless by cookie rejections, Tracify continues to deliver complete and reliable performance data.

case studies

These customers rely on market leader tracking

Stay Cold Apparel & Ex Machina

Jonas Bakri Makki

CEO Ex Machina

Quickly create, send, and track invoices in one place, so billing feels smooth and professional without extra admin.

Stay Cold Apparel & Ex Machina

Jonas Bakri Makki

CEO Ex Machina

Stay Cold Apparel & Ex Machina

Jonas Bakri Makki

CEO Ex Machina

Quickly create, send, and track invoices in one place, so billing feels smooth and professional without extra admin.

Stay Cold Apparel & Ex Machina

Jonas Bakri Makki

CEO Ex Machina

Quickly create, send, and track invoices in one place, so billing feels smooth and professional without extra admin.

Stay Cold Apparel & Ex Machina

Jonas Bakri Makki

CEO Ex Machina

Quickly create, send, and track invoices in one place, so billing feels smooth and professional without extra admin.

Stay Cold Apparel & Ex Machina

Jonas Bakri Makki

CEO Ex Machina

Quickly create, send, and track invoices in one place, so billing feels smooth and professional without extra admin.

See all case studies

How Paperlike was able to profitably increase its turnover by more than 400,000€.

Jan Sapper

CEO Paperlike

View case study

400k

More turnover

50%

More sales overall

75%

More revenue via Google Ads

How Stay Cold Apparel & Ex Machina increased their budget tenfold after relaunching Google Ads!

Jonas Bakri Makki

CEO Ex Machina

View case study

9.3

ROAS

76%

New customer rate

7-digit

Annual turnover

How Beilmann scaled its customer to 620,000k with 2.6x blended ROAS in the area of demand gen revenue.

Lukas Beilmann

Founder Beilmann

View case study

2.6x

Cross-channel ROAS

12K

Total new orders

€620K

Total new demand gen revenue

Onboarding

Your complex setup —
easy integrated

Tracify is ready to go quickly — with personal support, a clear structure and minimal effort for you. Our experts will guide you through every step and ensure that your tracking is reliable and legally compliant. With 9.8 out of 10 points on OMR Reviews, our support — independently rated — is the industry leader.

Dennis explains our onboarding plan

Onboarding-Plan Zeitachse mit acht Schritten: 1. Begrüßen und Kennenlernen, 2. Zielklärung, 3. Ausbildung und Lernen, 4. Feedback geben, 5. Eingliederung fördern, 6. Verbindung aufbauen, 7. Erfolg messen, 8. Weiterentwicklung unterstützen.

Academy

Standard integrations

For e-commerce & lead generation companies

Thousands of performance marketers are already managing their budgets with Tracify.

Certified Consent free. Made in Germany

Book a demo call now

Get your ROI calculated

Zwölf Abzeichen von OMR Reviews, abwechselnd in den Kategorien LEADER und TOP RATED für Marketing Attribution, Web Analytics, Conversion Tracking und Digital Analytics, nummeriert von Q1/24 bis Q4/25.

FAQ

Frequently asked questions

Still have questions?

Contact our support team.

Is there a risk-free trial available?

Yes, we offer a 30-day trial period. During this time, you can see for yourself that Tracify offers the value you're looking for. For more information about the trial period, check out your demo call.

Is Tracify GDPR compliant?

Yes, Tracify is GDPR-compliant. Data protection is an important but also very complex issue. To make a long story short: We anonymize all collected data and host it on servers in Germany.

Why do professional marketers use this tracking/attribution tool?

Traffic platforms aren't honest about their tracking in order to appear more attractive to advertisers. That's why experienced marketers use Tracify to efficiently optimize their budget and avoid being misled.

What is the difference between Tracify and other tracking tools?

We track more precisely than any other tool on the market. You can track across devices, domains, and sessions—and combine multiple channels! Fully GDPR-compliant. You can also see how your customers are behaving across the various channels and where you're best spending your money. There's a reason why many of the most up-and-coming brands in Europe work with us. We encourage you to try it out for yourself!

Can Tracify overattribute?

No, we can't overattribute because we only look at real data and don't model conversions. We also have over 50,000 functions in our code to make sure we don't overattribute.

Do I need a specific tech stack and technical experience?

Our software can be integrated with almost any business system. This also includes customer-specific systems.
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You can find more information on our Integration page (click here)

We provide you with step-by-step video and text instructions for implementation. In addition, our support team will answer all your questions and provide you with active support.