Landingpages

WordPress

WordPress is a system for managing web content. It was originally developed as a tool for publishing blogs.

Connect Tracify with WordPress

WordPress is the world’s largest web content management system. Make your website, blog, or landing pages seamlessly measurable with Tracify.

Questions about this integration?

Book a demo – our Integration Specialists will take care of you.

What is WordPress?

WordPress is by far the most widely used content management system (CMS) in the world. Originally developed as a blogging tool, it now forms the foundation for millions of business websites, portfolios, and (in combination with plugins like WooCommerce) powerful online shops.

Why Tracify + WordPress?

  • Measure content attribution: Find out how your content marketing interacts with your performance ads. Tracify shows you whether a specific blog post or info page on WordPress was the decisive touchpoint before the purchase.
  • Flexible tracking implementation: Whether you use WordPress primarily for lead generation or in combination with e-commerce plugins, Tracify integrates seamlessly into your setup and reliably captures all relevant first-party events.
  • Cross-device transparency: Users often read a post on your WordPress site on mobile and then purchase later on desktop. Tracify connects these touchpoints into a coherent customer journey.
Who is Tracify for

Designed specifically for these performance marketers

01

Online Retailer

With Tracify, you can manage your performance marketing in a multi-channel mix more efficiently than ever. Tracify gives you full transparency about which channels are actually contributing to the conversion and where your budget has the biggest leverage. Deep integration into your data warehouse gives you a well-founded basis for decision-making for sustainable revenue and margin growth.
02

Lead Generation

Look through complex customer journeys and clearly assign each lead to its sources. Even with months-long sales cycles, you know exactly which campaign is making which pipeline contribution.
03

Agencies

Tracify helps you make excellent work visible — data-based, comprehensible and in real time. You show your customers at a glance the impact of your measures, reduce internal reporting costs and strengthen strategic decisions with well-founded insights. For maximum transparency, stronger customer loyalty and a clear positioning as a top-level performance partner.
Core Features

These features make Tracify unique

Hybrid Tracking

AI Matching

AI Attribution

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Hybrid Tracking

Complete tracking despite iOS 14.5, ad blockers & cookie opt-outs. Patented, GDPR-compliant & consent-free — for maximum data sovereignty.

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AI-Matching

Make data-based decisions with attribution that recognizes what really works. Optimized for maximum incrementality — simple, flexible, reliable.

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AI-Attribution

No chaos, no flood of tabs: Get your team in sync with a unified data hub — live, clear & time-saving.

For e-commerce & lead generation companies

Thousands of performance marketers are already managing their budgets with Tracify.

Certified Consent free. Made in Germany

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Zwölf Abzeichen von OMR Reviews, abwechselnd in den Kategorien LEADER und TOP RATED für Marketing Attribution, Web Analytics, Conversion Tracking und Digital Analytics, nummeriert von Q1/24 bis Q4/25.