WhatsApp Tracking & Attribution

Paid Media

With WhatsApp via the Charles platform, you reach your customers directly in their chat. With Tracify, you see what your campaigns really deliver.

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Measure WhatsApp with Tracify

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With WhatsApp via the Charles platform, you send automated marketing campaigns directly to your customers' chat. With Tracify, you see how much they actually contribute to your conversions.

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Questions about the setup?

Book a demo, our integration specialists will take care of you.

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What is WhatsApp marketing (via Charles)?

WhatsApp is the world’s most popular messenger. Combined with specialized platforms like Charles, WhatsApp becomes a marketing channel for e-commerce, where you run newsletters, automations and conversational commerce directly in your customers' chat.

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Why Tracify + WhatsApp?

Making chat conversions measurable: What starts in the chat ends in the shop or the form. Tracify assigns clicks from your WhatsApp campaigns to the customer journey via UTM parameters.
Cross-channel insights: Find out how WhatsApp messages interact with your other channels, such as Meta Ads or email, and whether WhatsApp starts or closes conversions.
An independent data basis: Evaluate your WhatsApp activities in the context of the entire customer journey instead of relying on the isolated click numbers of the sending platform.

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Good to know: There is no direct integration between WhatsApp and Tracify. Measurement runs via UTM parameters you set in your campaigns. Tracify doesn't import costs or other platform data.

Who is Tracify for

Designed specifically for these performance marketers

Online Retailer

With Tracify, you can manage your performance marketing in a multi-channel mix more efficiently than ever. Tracify gives you full transparency about which channels are actually contributing to the conversion and where your budget has the biggest leverage. Deep integration into your data warehouse gives you a well-founded basis for decision-making for sustainable revenue and margin growth.

Tracify for Online Retailers

Lead Generation

Look through complex customer journeys and clearly assign each lead to its sources. Even with months-long sales cycles, you know exactly which campaign is making which pipeline contribution.

Tracify for Lead Generation

Agencies

Tracify helps you make excellent work visible — data-based, comprehensible and in real time. You show your customers at a glance the impact of your measures, reduce internal reporting costs and strengthen strategic decisions with well-founded insights. For maximum transparency, stronger customer loyalty and a clear positioning as a top-level performance partner.

Tracify for Agencies

Core Features