Shops

Shopware 6

Integrate Tracify with Shopware 6 to track data throughout the buying process.

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Connect Tracify with Shopware 6

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Integrate Tracify into Shopware 6 to track data throughout the entire purchase process and optimize your marketing performance with real first-party data.

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Questions about this integration?

Book a demo – our Integration Specialists will take care of you.

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What is Shopware 6?

Shopware 6 is a state-of-the-art, API-based e-commerce solution developed specifically for the demands of modern retail. As an open-source platform, it offers merchants maximum flexibility and scalability for sophisticated shopping experiences.

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Why Tracify + Shopware 6?

Easy plug-and-play installation: The integration is set up effortlessly via the official Tracify plugin for Shopware 6. After a quick configuration in your admin panel, all relevant tracking events are captured automatically without any manual coding effort.
Precise discount tracking: Tracify transmits applied discount codes directly from your Shopware backend. This lets you evaluate the success of specific voucher campaigns in real time and see exactly which promotions boost your profit.
Intelligent new customer recognition: By directly matching shop data, Tracify instantly identifies whether a buyer is a new or returning customer. This information is linked to your entire customer journey to calculate your acquisition costs (CAC) with precision.
Maximum data quality through first-party tracking: Activate first-party tracking directly in the plugin settings. This makes your Shopware tracking independent of browser restrictions and ad blockers, massively improving the data foundation for your AI attribution.

Who is Tracify for

Designed specifically for these performance marketers

Online Retailer

With Tracify, you can manage your performance marketing in a multi-channel mix more efficiently than ever. Tracify gives you full transparency about which channels are actually contributing to the conversion and where your budget has the biggest leverage. Deep integration into your data warehouse gives you a well-founded basis for decision-making for sustainable revenue and margin growth.

Tracify for Online Retailers

Lead Generation

Look through complex customer journeys and clearly assign each lead to its sources. Even with months-long sales cycles, you know exactly which campaign is making which pipeline contribution.

Tracify for Lead Generation

Agencies

Tracify helps you make excellent work visible — data-based, comprehensible and in real time. You show your customers at a glance the impact of your measures, reduce internal reporting costs and strengthen strategic decisions with well-founded insights. For maximum transparency, stronger customer loyalty and a clear positioning as a top-level performance partner.

Tracify for Agencies

Core Features