Paid Media

Outbrain

The leading recommendation platform for the open web.

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Connect Tracify with Outbrain

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Outbrain is the leading recommendation platform for the open web. Optimize the ROI of your native advertising campaigns through precise tracking with Tracify.

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Questions about this integration?

Book a demo – our Integration Specialists will take care of you.

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What is Outbrain?

Outbrain is a powerful native advertising network. It enables marketers to reach audiences at scale through tailored content recommendations on premium news sites and across the open web.

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Why Tracify + Outbrain?

Dedicated performance monitoring: Analyze your Outbrain performance directly in Tracify. Keep essential KPIs like ROAS, CPO, and conversion rates in visually prepared dashboards without switching between tools.
True ROI instead of over-attribution: Get clarity on the real value your Outbrain campaigns deliver. Tracify ensures conversions are not counted twice when the user later clicks on a retargeting ad.
Data-driven budgeting: Identify inefficient spending quickly. The combination of Outbrain costs imported via API and your verified shop sales lets you confidently scale profitable campaigns.

Who is Tracify for

Designed specifically for these performance marketers

Online Retailer

With Tracify, you can manage your performance marketing in a multi-channel mix more efficiently than ever. Tracify gives you full transparency about which channels are actually contributing to the conversion and where your budget has the biggest leverage. Deep integration into your data warehouse gives you a well-founded basis for decision-making for sustainable revenue and margin growth.

Tracify for Online Retailers

Lead Generation

Look through complex customer journeys and clearly assign each lead to its sources. Even with months-long sales cycles, you know exactly which campaign is making which pipeline contribution.

Tracify for Lead Generation

Agencies

Tracify helps you make excellent work visible — data-based, comprehensible and in real time. You show your customers at a glance the impact of your measures, reduce internal reporting costs and strengthen strategic decisions with well-founded insights. For maximum transparency, stronger customer loyalty and a clear positioning as a top-level performance partner.

Tracify for Agencies

Core Features