E-Mail

Omnisend

Omnisend combines automated emails, segmentation and SMS. With Tracify, you see what your campaigns really deliver.

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Measure Omnisend with Tracify

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Omnisend combines email and SMS in one platform. With Tracify, you see how much your campaigns and flows actually contribute to your conversions.

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Questions about the setup?

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What is Omnisend?

Omnisend is a platform for e-commerce marketing automation. It combines automated emails, segmentation and SMS in one central platform for growing online brands.

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Why Tracify + Omnisend?

No double attribution between ads and email: Meta Ads and Omnisend often both claim the same conversion. Tracify looks at the entire customer journey and shows you the real share of your emails and SMS.
A transparent view of your flows: See which flows, such as abandoned cart or welcome series, drive the most purchases or leads. Tracify assigns clicks from Omnisend to the customer journey via UTM parameters.
Email alongside paid: Tracify shows you whether an Omnisend message was the first trigger, a supporting touchpoint or the final driver of the conversion.

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Good to know: There is no direct integration between Omnisend and Tracify. Measurement runs via UTM parameters you set in Omnisend. Tracify doesn't import costs or other platform data.

Who is Tracify for

Designed specifically for these performance marketers

Online Retailer

With Tracify, you can manage your performance marketing in a multi-channel mix more efficiently than ever. Tracify gives you full transparency about which channels are actually contributing to the conversion and where your budget has the biggest leverage. Deep integration into your data warehouse gives you a well-founded basis for decision-making for sustainable revenue and margin growth.

Tracify for Online Retailers

Lead Generation

Look through complex customer journeys and clearly assign each lead to its sources. Even with months-long sales cycles, you know exactly which campaign is making which pipeline contribution.

Tracify for Lead Generation

Agencies

Tracify helps you make excellent work visible — data-based, comprehensible and in real time. You show your customers at a glance the impact of your measures, reduce internal reporting costs and strengthen strategic decisions with well-founded insights. For maximum transparency, stronger customer loyalty and a clear positioning as a top-level performance partner.

Tracify for Agencies

Core Features