Paid Media

Microsoft Ads

Microsoft Advertising is an online advertising platform developed by Microsoft that offers pay per click advertising.

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Connect Tracify with Microsoft Ads

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Microsoft Advertising offers pay-per-click advertising with exclusive reach. Sync your spending with Tracify and measure the true ROAS of your campaigns.

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Questions about this integration?

Book a demo – our Integration Specialists will take care of you.

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What is Microsoft Ads?

Microsoft Advertising (formerly Bing Ads) is an online advertising platform developed by Microsoft. It enables advertisers to run search network and display ads across the entire Microsoft search network (including Bing, Yahoo, and AOL), reaching audiences often not covered by Google.

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Why Tracify + Microsoft Ads?

Automated ad spend sync: The Tracify Ad Connector integrates directly via API into your Microsoft Ads account. It performs a daily automatic reconciliation to securely transfer costs, impressions, and clicks into your dashboard.
Cross-platform comparability: Tracify unifies your data. See at a glance whether Microsoft Ads delivers more efficient conversions and a better CPO compared to Google Ads or Meta.
Data security through OAuth: The connection uses the secure OAuth flow. You grant Tracify the required read permissions with a click and retain full control over your Microsoft data at all times.

Who is Tracify for

Designed specifically for these performance marketers

Online Retailer

With Tracify, you can manage your performance marketing in a multi-channel mix more efficiently than ever. Tracify gives you full transparency about which channels are actually contributing to the conversion and where your budget has the biggest leverage. Deep integration into your data warehouse gives you a well-founded basis for decision-making for sustainable revenue and margin growth.

Tracify for Online Retailers

Lead Generation

Look through complex customer journeys and clearly assign each lead to its sources. Even with months-long sales cycles, you know exactly which campaign is making which pipeline contribution.

Tracify for Lead Generation

Agencies

Tracify helps you make excellent work visible — data-based, comprehensible and in real time. You show your customers at a glance the impact of your measures, reduce internal reporting costs and strengthen strategic decisions with well-founded insights. For maximum transparency, stronger customer loyalty and a clear positioning as a top-level performance partner.

Tracify for Agencies

Core Features