Paid Media

Meta

Meta integrations allow you to see your exact tracking data in your Ads Manager.

Connect Tracify with Meta

Meta integrations allow you to see your exact tracking data directly in your Ads Manager and measure the true ROAS of your campaigns.

Questions about this integration?

Book a demo – our Integration Specialists will take care of you.

What is Meta?

Meta (formerly Facebook) is the world’s largest social media advertising network. With platforms like Facebook, Instagram, and the Audience Network, Meta offers advertisers unmatched reach and targeting capabilities for performance marketing.

Why Tracify + Meta?

  • Automated ad spend sync: The Tracify Ad Connector automatically pulls your costs, impressions, and clicks from Meta Ads Manager once a day via API. No more manual exports needed.
  • True ROAS instead of in-platform data: Meta tends to over-attribute conversions. Tracify matches clicks from Facebook and Instagram with real first-party order data from your shop to show the genuine value of your campaigns.
  • Secure API authentication: You authorize Tracify effortlessly via OAuth flow. This means maximum data security and full control over your Meta accounts at all times.
Who is Tracify for

Designed specifically for these performance marketers

01

Online Retailer

With Tracify, you can manage your performance marketing in a multi-channel mix more efficiently than ever. Tracify gives you full transparency about which channels are actually contributing to the conversion and where your budget has the biggest leverage. Deep integration into your data warehouse gives you a well-founded basis for decision-making for sustainable revenue and margin growth.
02

Lead Generation

Look through complex customer journeys and clearly assign each lead to its sources. Even with months-long sales cycles, you know exactly which campaign is making which pipeline contribution.
03

Agencies

Tracify helps you make excellent work visible — data-based, comprehensible and in real time. You show your customers at a glance the impact of your measures, reduce internal reporting costs and strengthen strategic decisions with well-founded insights. For maximum transparency, stronger customer loyalty and a clear positioning as a top-level performance partner.
Core Features

These features make Tracify unique

Hybrid Tracking

AI Matching

AI Attribution

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Hybrid Tracking

Complete tracking despite iOS 14.5, ad blockers & cookie opt-outs. Patented, GDPR-compliant & consent-free — for maximum data sovereignty.

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AI-Matching

Make data-based decisions with attribution that recognizes what really works. Optimized for maximum incrementality — simple, flexible, reliable.

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AI-Attribution

No chaos, no flood of tabs: Get your team in sync with a unified data hub — live, clear & time-saving.

For e-commerce & lead generation companies

Thousands of performance marketers are already managing their budgets with Tracify.

Certified Consent free. Made in Germany

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Zwölf Abzeichen von OMR Reviews, abwechselnd in den Kategorien LEADER und TOP RATED für Marketing Attribution, Web Analytics, Conversion Tracking und Digital Analytics, nummeriert von Q1/24 bis Q4/25.