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Mailchimp

Mailchimp brings together email campaigns, newsletters and automations. With Tracify, you see what your emails really deliver.

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Measure Mailchimp with Tracify

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Mailchimp brings together your newsletters and automations. With Tracify, you see how much your emails actually contribute to your conversions.

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Questions about the setup?

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What is Mailchimp?

Mailchimp is one of the world’s best-known all-in-one marketing platforms. It helps businesses create email campaigns, automations and newsletters to reach their audiences effectively.

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Why Tracify + Mailchimp?

Clicks instead of open rates: Tracify evaluates your emails by the clicks that lead to purchases or leads, not by the open and click rates in Mailchimp.
Resolving double attribution: Tracify shows you whether a conversion was really triggered by an email or whether a paid ad running at the same time on Meta or Google made the difference.
A holistic view of the customer journey: Understand at which point your Mailchimp campaigns work best, and align your retention strategy accordingly.

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Good to know: There is no direct integration between Mailchimp and Tracify. Measurement runs via UTM parameters you set in Mailchimp. Tracify doesn't import costs or other platform data.

Who is Tracify for

Designed specifically for these performance marketers

Online Retailer

With Tracify, you can manage your performance marketing in a multi-channel mix more efficiently than ever. Tracify gives you full transparency about which channels are actually contributing to the conversion and where your budget has the biggest leverage. Deep integration into your data warehouse gives you a well-founded basis for decision-making for sustainable revenue and margin growth.

Tracify for Online Retailers

Lead Generation

Look through complex customer journeys and clearly assign each lead to its sources. Even with months-long sales cycles, you know exactly which campaign is making which pipeline contribution.

Tracify for Lead Generation

Agencies

Tracify helps you make excellent work visible — data-based, comprehensible and in real time. You show your customers at a glance the impact of your measures, reduce internal reporting costs and strengthen strategic decisions with well-founded insights. For maximum transparency, stronger customer loyalty and a clear positioning as a top-level performance partner.

Tracify for Agencies

Core Features