E-Mail

Klaviyo

Klaviyo automates email, SMS and push for e-commerce. With Tracify, you see what your emails really deliver.

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Measure Klaviyo with Tracify

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Klaviyo automates your email marketing. With Tracify, you see how much your campaigns and flows actually contribute to your conversions.

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Questions about the setup?

Book a demo, our integration specialists will take care of you.

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What is Klaviyo?

Klaviyo is a marketing automation platform built specifically for e-commerce. Brands use it to create personalized experiences via email, SMS and push notifications based on customer data, strengthening customer loyalty and driving revenue.

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Why Tracify + Klaviyo?

Clicks instead of open rates: Tracify evaluates your emails by the clicks that lead to purchases or leads, not by open rates. That way you see which campaigns and flows, such as abandoned cart or post-purchase, really pay off.
Resolving double attribution: Meta or Google often claim conversions that were actually closed by an email, and vice versa. Tracify evaluates email in the context of the entire customer journey and shows you the real share of your emails.
Email alongside paid: Understand whether your emails start, support or close conversions, and align your retention strategy accordingly.

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Good to know: There is no direct integration between Klaviyo and Tracify. Measurement runs via UTM parameters you set in Klaviyo. Tracify doesn't import costs or other platform data.

Who is Tracify for

Designed specifically for these performance marketers

Online Retailer

With Tracify, you can manage your performance marketing in a multi-channel mix more efficiently than ever. Tracify gives you full transparency about which channels are actually contributing to the conversion and where your budget has the biggest leverage. Deep integration into your data warehouse gives you a well-founded basis for decision-making for sustainable revenue and margin growth.

Tracify for Online Retailers

Lead Generation

Look through complex customer journeys and clearly assign each lead to its sources. Even with months-long sales cycles, you know exactly which campaign is making which pipeline contribution.

Tracify for Lead Generation

Agencies

Tracify helps you make excellent work visible — data-based, comprehensible and in real time. You show your customers at a glance the impact of your measures, reduce internal reporting costs and strengthen strategic decisions with well-founded insights. For maximum transparency, stronger customer loyalty and a clear positioning as a top-level performance partner.

Tracify for Agencies

Core Features