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Klaviyo

Get more out of Klaviyo and your email marketing campaigns with customer data from Tracify.

Connect Tracify with Klaviyo

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Get more out of Klaviyo and your email marketing campaigns with customer data from Tracify. Understand the exact value of your flows and campaigns across the entire marketing mix.

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Questions about this integration?

Book a demo – our Integration Specialists will take care of you.

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What is Klaviyo?

Klaviyo is an intelligent marketing automation platform built specifically for e-commerce. It enables brands to create highly personalized experiences via email, SMS, and push notifications using customer data, sustainably strengthening customer loyalty and driving revenue.

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Why Tracify + Klaviyo?

Transparent attribution clarity: Ad channels like Meta or Google often claim sales that were actually closed through a Klaviyo email. Tracify neutralizes this double attribution and shows you exactly what share Klaviyo truly had in the customer journey.
Flow optimization with real data: Measure the performance of your automations (like Abandoned Cart or Post-Purchase Flows) based on actual conversions rather than uncertain click estimates. Instantly see which flows maximize your profit.
Holistic acquisition analysis: Understand how Klaviyo acts as a supporting channel for your paid ad campaigns. Tracify makes visible how email marketing extends the customer journey and increases Customer Lifetime Value (CLV).
Future-proof tracking: By integrating Tracify you remain independent of browser restrictions (like Apple Mail Privacy Protection). You get a clean data foundation across all touchpoints to steer your Klaviyo campaigns even more precisely.

Who is Tracify for

Designed specifically for these performance marketers

Online Retailer

With Tracify, you can manage your performance marketing in a multi-channel mix more efficiently than ever. Tracify gives you full transparency about which channels are actually contributing to the conversion and where your budget has the biggest leverage. Deep integration into your data warehouse gives you a well-founded basis for decision-making for sustainable revenue and margin growth.

Lead Generation

Look through complex customer journeys and clearly assign each lead to its sources. Even with months-long sales cycles, you know exactly which campaign is making which pipeline contribution.

Agencies

Tracify helps you make excellent work visible — data-based, comprehensible and in real time. You show your customers at a glance the impact of your measures, reduce internal reporting costs and strengthen strategic decisions with well-founded insights. For maximum transparency, stronger customer loyalty and a clear positioning as a top-level performance partner.

Core Features