Paid Media

Criteo

Criteo helps advertisers, retailers, and publishers engage and monetize their audiences wherever shoppable moments happen.

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Connect Tracify with Criteo

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Criteo helps advertisers activate their audience wherever shoppable moments happen. With Tracify you make the success of your retargeting campaigns precisely measurable.

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Questions about this integration?

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What is Criteo?

Criteo is one of the world’s leading commerce media platforms. It is particularly known for its dynamic retargeting, which enables e-commerce brands to deliver highly relevant, personalized ads to users who have already visited the shop.

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Why Tracify + Criteo?

Automated ad spend sync: The Tracify Ad Connector integrates via API into Criteo. Once a day your ad spend, impressions, and clicks are retrieved fully automatically and transferred into your dashboard.
Avoid over-attribution: Retargeting platforms often claim sales that would have happened anyway or were initiated by Meta/Google. Tracify provides neutral first-party attribution and shows the true ROAS of your Criteo ads.
Clear customer journey: Identify exactly where in the funnel Criteo works most effectively and how retargeting interacts with your new customer campaigns on other channels.

Who is Tracify for

Designed specifically for these performance marketers

Online Retailer

With Tracify, you can manage your performance marketing in a multi-channel mix more efficiently than ever. Tracify gives you full transparency about which channels are actually contributing to the conversion and where your budget has the biggest leverage. Deep integration into your data warehouse gives you a well-founded basis for decision-making for sustainable revenue and margin growth.

Tracify for Online Retailers

Lead Generation

Look through complex customer journeys and clearly assign each lead to its sources. Even with months-long sales cycles, you know exactly which campaign is making which pipeline contribution.

Tracify for Lead Generation

Agencies

Tracify helps you make excellent work visible — data-based, comprehensible and in real time. You show your customers at a glance the impact of your measures, reduce internal reporting costs and strengthen strategic decisions with well-founded insights. For maximum transparency, stronger customer loyalty and a clear positioning as a top-level performance partner.

Tracify for Agencies

Core Features