E-Mail

ActiveCampaign

ActiveCampaign combines email marketing, automation and CRM. With Tracify, you see what your emails really deliver.

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Measure ActiveCampaign with Tracify

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ActiveCampaign automates your customer communication. With Tracify, you see how much your emails and automations actually contribute to your conversions.

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Questions about the setup?

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What is ActiveCampaign?

ActiveCampaign is a platform for customer experience automation. It combines email marketing, marketing automation and CRM to create personalized customer experiences throughout the entire lifecycle.

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Why Tracify + ActiveCampaign?

Clicks instead of open rates: Tracify evaluates your emails by the clicks that lead to purchases or leads, not by open rates.
Resolving double attribution: Tracify shows you whether a conversion was really triggered by an automation email or whether a paid ad running at the same time made the difference.
Email alongside paid: Understand how your emails interact with your ads, and align your retention strategy accordingly.

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Good to know: There is no direct integration between ActiveCampaign and Tracify. Measurement runs via UTM parameters you set in ActiveCampaign. Tracify doesn't import costs or other platform data.

Who is Tracify for

Designed specifically for these performance marketers

Online Retailer

With Tracify, you can manage your performance marketing in a multi-channel mix more efficiently than ever. Tracify gives you full transparency about which channels are actually contributing to the conversion and where your budget has the biggest leverage. Deep integration into your data warehouse gives you a well-founded basis for decision-making for sustainable revenue and margin growth.

Tracify for Online Retailers

Lead Generation

Look through complex customer journeys and clearly assign each lead to its sources. Even with months-long sales cycles, you know exactly which campaign is making which pipeline contribution.

Tracify for Lead Generation

Agencies

Tracify helps you make excellent work visible — data-based, comprehensible and in real time. You show your customers at a glance the impact of your measures, reduce internal reporting costs and strengthen strategic decisions with well-founded insights. For maximum transparency, stronger customer loyalty and a clear positioning as a top-level performance partner.

Tracify for Agencies

Core Features