Feature

AI Behavior-Based Attribution

Our highly qualified AI analyses every single customer journey and thus provides a more accurate basis for budget decisions without the need for complex settings or attribution knowledge. Spend less time trying out and comparing different attribution combinations and more time increasing your profit.

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Thousands of performance
marketers rely on Tracify's data!

Over 1000+ Managed Accounts

AI behavior-based touchpoint weighting

With AI attribution, we analyze every single customer journey and weight the touchpoints based on user behavior. The AI understands exactly how much value the touchpoint has generated and attributes it accordingly.

100% incrementality

The typical pattern is that a person with human prejudices has decided what is important and what is not — in a way that is not based on empirical data. In most cases, this results in incorrect analyses and adjustments, which can be very costly. With behavior-based AI attribution, you eliminate the possibility of human error and can finally trust your data again!

Highly accurate and easy to operate

This behavior-based AI attribution model is the easiest to use and most accurate attribution model on the market. Our AI analyses all of the above points in the background so that you can keep a clear head for important budget decisions.