AI Behavior-Based Attribution
Our highly trained AI analyzes each individual customer journey, providing a more accurate foundation for budget decisions without requiring complex settings or attribution know-how. Spend less time trying and comparing different attribution combinations and more time increasing your bottom line.
Trusted by 750+ brands
750+ Stores vertrauen uns
AI behavior-based touchpoint weighting
With AI attribution, we analyze each individual customer journey and weight the touchpoints based on the user’s behavior. The AI perfectly understands how much value the touchpoint has generated and attributes it accordingly.
100% incrementality
The common pattern is that a human, with human biases, has decided what is or is not important – in a way that is not backed up with empirical data. In most cases, this leads to incorrect analysis and adjustments, which can become very costly.
With behavior-based AI attribution, you eliminate the possibility of human error and can finally trust your data again!
Highly accurate and easy to use
This behavior-based AI attribution model is the easiest to use and most accurate attribution model on the market. Our AI analyzes all of the above points in the background so you can keep a clear head for the important budget decisions.
These performance marketers
advertise effectively with Tracify.
Curious to find out more?
Book a demo now!
Book a demo with one of our marketing experts and find out what potential is available for your online marketing.
Book your appointment now:
Frequently Asked Questions about Tracify
What does Tracify mean by AI-based attribution?
How does Tracify help optimize marketing spend across channels?
Tracify helps you stop wasting budget on “nice-looking” metrics and focus on what actually moves the needle. It tells you – with evidence – which campaigns are pulling their weight and which are just inflating click-through rates. Brands like Bedrop scaled 10x not by spending more, but by spending smarter, based on data they could finally trust.
Can I use Tracify even if I’m not an attribution expert?
Not at all. That’s one of the main reasons marketers switch to Tracify. You don’t need to be an attribution pro or have a technical background. The platform handles the complexity in the background and surfaces clear, decision-ready insights. You’ll spend less time deciphering data and more time optimizing what works.Absolutely. Tracify is designed to deliver enterprise-level insights without the need for deep technical knowledge. The platform handles complex attribution calculations in the background, allowing marketers to focus on strategy and creative execution. The intuitive dashboards and real-time data access make it easy to take action based on AI-generated insights.
How is Tracify different from traditional attribution models?
Tracify enables performance teams to identify underperforming campaigns early and shift budget toward high-converting touchpoints. For example, Duschbrocken reduced their Cost per Order (CPO) by 25% by trusting Tracify’s AI-based attribution over inconsistent ad platform data. With higher accuracy and multichannel clarity, brands can scale smarter and more profitably.
Can Tracify give me clarity on multichannel campaigns?
Yes – and not just surface-level clarity. Tracify connects the dots between discovery, research, and conversion across every major platform: Meta, Google, TikTok, you name it. You’ll see how someone starts on Instagram, compares on Google, and finally converts after an email touchpoint. That cross-channel transparency is what most tools promise – but Tracify actually delivers.
Does Tracify help drive new customer acquisition?
It does – and with surprising precision. You’ll see exactly which campaigns are pulling in net-new buyers versus those that just retarget existing ones. Brands using Tracify often shift budgets toward acquisition-heavy strategies they didn’t realize were working, until the data made it obvious.Yes, Tracify helps identify which campaigns are driving high-value new customers by analyzing granular behavioral data across all acquisition channels. Many brands have significantly increased their new customer rate after using Tracify to pinpoint and double down on their most effective top-of-funnel strategies.
Will Tracify help reduce my customer acquisition cost?
Very likely. By filtering out noise and focusing on what drives profitable conversions, Tracify often uncovers opportunities to lower CPO. One client, Duschbrocken, saw a 25% reduction in cost per order after switching to Tracify’s attribution – simply because they stopped trusting the wrong metrics.
Does Tracify support better collaboration across teams and agencies?
It does – and in a very practical way. Tracify serves as a single, trustworthy data layer that everyone can align around. No more platform debates. No more “Google says X, Meta says Y.” Whether it’s your in-house team or your agency, everyone’s reading from the same playbook – and that makes execution a whole lot smoother.
