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Preparation checklist

So that we can directly address your situation during the call — no obligation, but the more you know, the more you take with you.

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Your tracking setup

• Which tracking tools do you currently use?
• Which channels do you use to market your product/service?
• How are you currently tracking the effectiveness of your marketing channels, campaigns, and ads?
• How high do you estimate your current loss of data due to cookie rejection, browser restrictions, etc.?

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Your ad spends

• How much do you spend on paid ads each month — and on which channels? (Meta, Google, TikTok, Pinterest...)
• What database do you currently use to make your budget decisions?

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Your team & setup

• How is your marketing team structured? (marketing management, media buyers, external agencies/freelancers, budget holders, co-decision makers,...)
• Which shop or conversion systems do you currently use? (Shopify, Wordpress, Perspective, etc.)

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Your individual requirements

• Which points are you currently missing in your tracking and which would you like to see in a perfect world?
• Is there a specific reason why you are now looking for a solution?