How fenou profitably 2.5x their ad spend to €50,000 while improving their profitability!

About

Fenou improves women's health with herbal supplements, natural cosmetics, and educational resources focused on hormonal imbalances like PMS and period pain. Over 1800+ positive reviews affirm their commitment to make women's everyday live healthier and better.

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Challenges

• Lost trust in ad platform reporting since figures didn’t mach their actual sales figures
• Had no idea how to identify profitable, scalable ads to iterate on
• Couldn’t stop volatility in their ad performance

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Consequences

“Due to the inaccurate tracking, it was basically impossible for us to scale cleanly. We didn't know which ads we should optimize and which channel should get how much budget.” - Nina said.

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Solution

We implemented Tracify as the source of truth for real-time and multichannel analysis.  Since implementation, all clicks have been tracked by our patent-pending tracking technology.

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With all this data combined in dashboards, it is possible to better understand the customer journey. While also using the browser extension to work with real time data within the advertising platforms directly.

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Changes

• They can now scale intraday with real-time data directly in their ads manager
• Make smarter budget allocation due to a better understanding of the customer journey
• No longer have to worry about the ideal attribution window & settings thanks to AI-Attribution

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Learnings

Using AI to their advantage

AI Attribution meant they no longer have to worry about all the different attribution settings. This saves time and improved the cooperation with their agency.

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Meta & Co. were overreporting

When they were still tracking with Meta etc., it looked like they had a positive ROAS, but were ultimately unprofitable. With Tracify they see the correct numbers instead & increased their profitability.